Isu tichangobva kuona sketch kana storyboard yakaumbwa nemifananidzo, iyo inozopedzisira yave mavambo ekuziviswa kweiyo 1984 Macintosh. Iyi shambadziro yakaburitswa pa Super Bowl halftime uye haina kusiya chero chero muoni asina hanya.
Iyi seti yemifananidzo inogadzirwa nechikwata che Hank hinton, uyo panguva iyoyo aive nebasa rekushambadzira iyo femu yakabhadharwa neApple pakuvhurwa kweMacintosh. Iyi kambani yaizivikanwa seTBWA \ Chiat \ Day. Sezvakatarisirwa, zvaive zvisiri nyore kuwana pfungwa inogona kugutsa uye kushamisika zvinonetsa zveApple co-muvambi Steve Jobs.
Mutengesi wekushambadzira, Jay chiat, akaramba mazhinji ezvekushambadzira pfungwa zvakauya kwavari, maererano nehurukuro yaakapa kuBusiness Insider. Akazopedzisira awana meseji yaifarirwa nevese vaibatanidza Mabasa, uye CEO panguva iyoyo yeApple, John Sculley. Pfungwa iyi yairatidza kuvafadza vese. Mumashoko aSculley, Steve Jobs pachake akasheedzera mushure mekuratidzwa kweshambadziro:
Ahhh !! izvi zvinoshamisa
Mushure mekusimbiswa nevatungamiriri vepamusoro vaApple, chikamu chekuona nekuona chakatora nzvimbo. Chiziviso chekupedzisira chakaratidza mugadziri we "Alien" uye "Blade Runner" Ridley Scott. Iyo yekushambadzira kambani haina kuda kutambisa chero kuedza mushure mekunge chibvumirano chasvika naApple. Meseji inoonekwa mukutengesa, inoiswa patafura chiono, mumakore gumi ema80, ekuti makomputa anogara akakurisa, akaomarara uye anodhura, kumushandisi wepakati. Iyi meseji inowanikwa kana iyo Apple II yakanga yave pamusika kwemakore akati wandei.
Pakupedzisira iyi Mac yaive yekutanga Mac yakanangana neruzhinji, sezvo iine graphical interface uye mbeva, kunyangwe nemutengo wayo wakakwira wenguva iyoyo ye $ 1.995. Kune Super Bowl kushambadzira, aifanirwa kuisa mari inodarika $ 1.5 miriyoni mune imwechete kushambadzira.
