Eddy Cue, Apple Senior Visi Mutungamiri weInternet Software neMabasa, vakaita hurukuro nezuro nemukuru weHBO, Richard Plepler, muSan Francisco. Mariri, mavara ese ari maviri akachinjana manzwiro pamusoro penzvimbo yesimba reTV nzvimbo.
Eddy Cue aive akaomarara pane iyi nyaya uye akavimbisa izvozvo Dzimwe shanduko zhinji dzinodiwa kuti upe chiitiko chiri nani yekushandisa kune vateereri.
"Ndinotenda izvozvo terevhizheni inoda kudzoreredzwa. Nhasi, chero munhu anogona kugadzira TV achishandisa nzira dziri nyore, ”akadaro Cue. Dambudziko iri interface. Izvo chaizvo zvakaoma kushandisa. Iyo seti yekurekodha chimwe chinhu, kana iwe uchida kuona chimwe chinhu kubva nezuro husiku uye icho chisina kumbobvira chagadzirirwa kurekodha, zvakaoma kuwana. Uye zvinogona kutoshaikwa. "
Apple yakaunza iyo Apple TV nyowani gore rapfuura, iyo inobvumidza vashandisi kutsvaga yavo yavanofarira show vachishandisa Siri uye kwese kutsvaga. Iyo Cupertino-yakavakirwa kambani ine hombe shuviro yeTV. Saizvozvo, vanoda kuisa zvinyorwa zvavo zvepakutanga nekukurumidza sezvazvinogona, senge dzakateedzana kana ega mafirimu eiyo mhando.
«Zvakanaka kugona kuudza chako chishandiso: 'Ndiri kuda kutarisa mutambo waDuke webhasikiti, handina basa nekuti iri mugero upi.' Ndiri kungoda kutarisa iyo Duke basketball mutambo. Mazuva ano unofanirwa kutsvaga paTV, kuburikidza negwara rechirongwa, tsvaga chirongwa kana izvo zvaunoda,… - zvakatonyanya kuoma. »
Sekureva kwekare runyerekupe, Apple yanga ichishanda kupa TV kutenderera pasuru kuti ishandiswe pa internet. Nekudaro, iyo kambani ikozvino inotarisa pane Apple TV iyo inokwanisa kupa yakavhurika chikuva uko chero mugadziri wezvinyorwa anogona kuishandisa kusvika kune vanoona.
Munguva yekubvunzurudzwa, Cue akarumbidza HBO, uye CEO wekambani, achireva munhu uyo "Anonetsekana nezvekuvandudza portfolio inopihwa neketani mazuva ese".
Mune ramangwana, HBO inogona kukwikwidza Apple mune zvemukati. Asi kwenguva, Apple ine vanopfuura mamirioni 1 vashandisi vakanyorera kuTV chiteshi of reference.