Segore rapfuura, Jony Ive kubvunzurudza with the mupepeti wechinyorwa Vanity Fair, Graydon Carter, kutaura nezvenhoroondo yeindasitiri dhizaini kubva pakutanga kweIve mune iri basa rehunyanzvi kune zvigadzirwa zvake zvazvino zvaburitswa kusvika nhasi.
Muhurukuro yapfuura yatove paive nemimwe mibvunzo yakazvipira Semuenzaniso, mupepeti paakabvunza pfungwa yemukuru wedhizaini nezve "maCopy" echiChinese eChina, aine mabhenji ane mukurumbira munyika yeAsia saXiaomi, akanyatsomuudza kuti aifunga kuti makopi aya neimwe nzira mutero. kune basa rakaitwa zvakanaka.
https://www.youtube.com/watch?v=ef69BUlge-AA lo cual, el jefe de diseño de Apple contestó:
Handizvione sekubata kumeso, ndinozviona sembavha […] Zvakaoma kana uchiita chimwe chinhu kekutanga uye iwe usingazive chauchashandira. Ndinofanira kuva akatendeseka, chinhu chekupedzisira chandinofunga nezvacho 'Ah, izvo zvinofadza. Ini ndinongofunga nezvese iwo mavhiki ekupedzisira andingadai ndakave kumba kwangu nemhuri yangu, havadzoke 'ndinofunga ndiko kuba uye kuva nousimbe. Handifungi kuti zvakanaka.
Chiitiko chegore rino chinotarisirwa kuve nacho hurukuro dzakadzama pane mimwe misoro yekufarira nharaunda yehunyanzvi, mukuwedzera Vanity Fair inovimbisa kuti kuchave nekuratidzira kwakasiyana zvese zvakapfuura neremangwana nevashanyi "vasingatarisirwe". Izvo zvakakosha kuti uzive kuti kunyangwe ichigere kusimbiswa, Ive angangoita achaperekedzwa nemumwe mukuru wekambani uye aimbova CEO weBeats odhiyo, Jimmy Iovine.
Vachaendawo ku co-muvambi weTesla / SpaceX, Elon Musk, pamwe naFacebook waMark Zuckerberg naWalt Disney vaBob Iger. Zvakare kuchave nekukanda kwese kwe "Silicon Valley," 21st Century Fox CEO James Murdoch nevamwe vazhinji.
Ichi chiitiko chichaitwa kubva muna Gumiguru 5 kusvika Gumiguru 7 kuYerba Buena Center yeZvivakwa muSan Francisco, California.