Uye zvinoita sekuonekana kwakaziviswa mwedzi mishoma yapfuura naiye aive akakurumbira mugadziri kuApple kubva pakutanga kwayo iko kupfeka. Webhusaiti yeApple haichataridze zvekare chimiro chemunhu anotarisira iMac, iPod kana iPhone dhizaini pakati pevamwe zvigadzirwa zvinoreva kuti izvo zvakaziviswa muna Chikumi wegore rino zvave kuda kuitika, kuenda kwaIve kubva kuApple.
Chirevo cheApple musi iwoyo hachina kunyevera nezve rimwe zuva uye zvakare chakasimbisa kuti kambani yeCupertino pamwe naIve, icharamba iine hukama hwekushanda kusvika kupera kwegore. Vakazivisawo kuti hukama pakati pemapato ese hwaive hwakanaka uye ivo vaizoramba vachishanda pane zvimwe zvinhu asi ndine zvakawanda kunze kunze kwemukati.
Ichokwadi kuti danho rekupedzisira raIve raive rakabatanidzwa nekuvakwa kweyekunaka Apple Park pane zvigadzirwa zvekambani, asi kuve mukati maro mune chokwadi kune "ruoko" rwevamwe vacho. Iye zvino ave kuenda kuti atange nzira yake naMarc Newson muRudoFrom studio.
Jony Ive aive mukambani kubvira 1992 uye zvechokwadi akaona uye akadzidza zvinhu zvakawanda panguva ino kuApple. Ive neMabasa vaive vanopfuura timu inoshanda pazvigadzirwa zvefemu uye kunyangwe chiri chokwadi kuti iye zvino-asisipo Steve Jobs anga akasimba paIve yezvigadzirwa zvake, aive mumwe wevashoma vakakwanisa kumuita kuti awane akanakisa iye pachake. Nekufamba kwenguva uye nekutsakatika kweMabasa, iye anoyevedza dhizaini akatora nzvimbo padanho kuApple kusvikira ave mukuru dhizaina weiyo firm, saiti iyo izvozvi mushure mekuzivisa kuenda kwake inogarwa naJeff Williams.
