Muhurukuro nebepanhau The Guardian, Ken Segal, aimbove Apple mushandi uye chirevo munyika yeapuro, sezvo aive iye mugadziri wekuendesa kambani kumberi mune imwe yenguva dzayo dzakaipisisa, apo kambani yaive padhuze nekubhuroka muna 97, inotibvumidza isu kuziva maonero ayo anga ari mumwe weakakosha manhamba enguva yacho, nezve iyo kambani parizvino, saka zvirevo zvake zviri, zvirinani, zvinoratidza.
Kutiisa isu muchirevo, avo vasingazive Ken Segall ndiye akaponesa Apple kubva mukubhuroka muna 1997, pavakatanga iyo ingano cmushandirapamwe wekusimudzira wakadaidzwa Funga zvakasiyana izvo zvakatendera iyo kambani kukwana zvakakwana nzvimbo yekufema kuti ive zvazviri nhasi. Pamusoro pezvo, ndiye akapa pfungwa yekudaidza makomputa edesktop "iMac", achiisa mazwi ekuti Macintosh neinternet pamwechete, chimwe chinhu chakanakidza mukuru wake panguva iyoyo Steve Jobs paakatumidza pfungwa yake yechigadzirwa ichocho. Akasiya Apple makore mashoma apfuura uye akashanda kuDell kubva ipapo. Zvakawanda zvakaitika kubvira ipapo uye zvinoita sekunge Ken haasi muchibvumirano chekuti kambani yakachinja sei (nekuda kwekushambadzira).
Seizvo diary rakaratidzira, Ken anofunga izvo iyo yazvino Apple yakanyanya kuomarara kupfuura iyo Apple yemakore mashoma apfuura. Zvichida huwandu hwakawanda hwezvigadzirwa zvavanopa nhasi kuyedza kugutsa huwandu hwakawanda hwevatengi ndizvo zvinogona kuvhiringidza mutengi. Uye uku ndiko kusiyanisa (kuti pakanga paine nguva apo Apple yakatsiurwa nekuda kwekusava nemhando dzakasiyana sevamwe vavanokwikwidza), zvinoenderana naSegall zvinogona kunge zvichikonzera vashandisi vemaapuro kuve vanovhiringidza mazita echigadzirwa.
“Kunyange vatengi veApple vachiramba vakavimbika, vamwe havana kugadzikana. Huwandu huri kukura hwevanhu vari kunzwa kuti Apple yaTim Cook haisi nyore senge Steve Jobs's Apple. Ivo vanoona kuomarara mukushandisa kwetambo yezvigadzirwa, zvichinyonganisa mazita ezvigadzirwa »
Wareva izvo zvinotaurwa naVaSegall, kunyangwe chiri chokwadi kuti iyo exponential shanduko yeApple Munguva yemakore apfuura, yakabatana nemakwikwi anotyisa aripo, yakamanikidza Apple kufukidza huwandu hwakawanda hwemusika, ichiwedzera huwandu hwemepu yezvigadzirwa izvo zvava kutengeswa.
Uye haabvumirane nenzira iyo kambani irikuita izvozvi ziviso:
“Apple iri kuvaka boka hombe rekushambadzira, zvikwata zvinokwikwidza kugadzira michina mitsva. Vanhu vazhinji vanobatanidzwa. Iye zvino Apple irikugadzirisa kushambadzira kwayo sekambani hombe, uye zvishoma uye zvishoma sekutanga »
Kunyangwe iye asingatsoropodzi mhando yeaya, kwaari Apple kushambadza kuri kuwedzera kufanana neiko kwemamwe makambani, chimwe chinhu chaasingadade nacho.
Mashoko ekuti uyu aimbove mushandi weApple anotisiya anotinakidza, kuti kunyangwe ari pachokwadi pane zvaanofunga, hatifanirwe kukanganwa kuti Apple iyo yaaiziva haina kufanana nekambani iripo, nekuti kambani yakawedzera kutengesa kwayo, zvigadzirwa zvaro, mari yaro, vashandi vayo uye kunyangwe misika yayo, iyo yatove nesimba pamusoro penyika yese.
