Makore maviri apfuura, Apple Music yakanga ichitanga kuita mucherechedzo pane mimhanzi, nekutenda muchidimbu kuvhurwa kwayo online online chiteshi Beats 1, sevhisi inoridza mimhanzi uye zvirongwa zvinoshanda maawa makumi maviri nemana pazuva, zuva rega rega revhiki.
Kupemberera makore maviri aya, Apple yakapa kubvunzana kuzere nevanhu vanozivikanwa maDJ vakaita saZane Lowe kana Ebro Darden. Ivo vakapa chiratidzo cheshanduko yemusika, kufamba kwayo kuburikidza neBeats 1, uye kuti indasitiri yemumhanzi-mimhanzi iriko parizvino.
Pakubvunzurudzwa, mumwe nemumwe wavo akapa chiratidzo chavo chemakore maviri apfuura, vachitsigira chirongwa chakasimudzirwa naApple. Zane lowe ataura nezvekwakabva Beats 1 uye Apple Music:
«Apple inoisa pashoo iyo inofadza avo vanoidya, uye ine yakawanda mhando. Nguva dzese kana chimwe chinhu chinonakidza chikaitika muBeats 1 tinoswedera padyo nechinangwa chedu, chinova ive yekupedzisira kirabhu iyo maartist anogona kuzvitaurira uye kunakidzwa nemaitiro ekugovana mimhanzi neruzivo nevamwe vateereri. "
"Pamwe nguva yakanyanya kuoma panguva yekuita kwedu paBeats 1 yaive yekutanga, apo taive tichitsanangura basa rekutanga remwedzi ipi yakazotevera kuva Beats 1. Kutenda Apple Music, timu yakave nemukana wekupa chimwe chakasiyana neyakajairwa redhiyo, ichibvumira maartist kuti asvike kune vakawanda vateereri, uye vatungamire hurukuro yavo vega. "
Kune rumwe rutivi, Ebro Darden, paakabvunzwa nezvemibvunzo yakafanana neyaaishanda naye, akataura nezve mukana wakakura wavanokwanisa kupa nebasa ravo, kugona kutamba mimhanzi kubva kumativi ese epasi:
"Vanhu vanofunga kuti ndiri 'hip-hop mukomana,' uye ini ndiri chaizvo. Asi ini zvakare ndiri fan of all good music. Ndiri kushamiswa nekuwanda kwakaita mimhanzi pasi rese. MIni ndinoteerera kurira nyowani kubva kune dzakasiyana nyika uye akasiyana marudzi mazuva ese. Kunyangwe mune mimwe mitauro, iyo yandisingatombo nzwisisa, asi hazvina basa. Beats 1 yakanyatso kuwedzera hupenyu hwangu. "
Kubva ipapo, makore maviri apfuura, Beats 2 yanga ichichinja, ichivandudza zvirimo uye ichipa maturusi akasiyana anosimudzira kufambisa uye akadzorera izvo vamwe vachiri kudaidza nhepfenyuro. Pakupera kwehurukuro, Lowe akataura kuti kubvira pakazvarwa Beats 1, "Haana kana kumbonyanya kufarira mamiriro eBeats 1 izvozvi, uye ndiko kutanga chete."
