Parizvino, Apple CEO Tim Cook anobatanidzwa mune akati wandei mamwe mapurojekiti kupfuura aya anosanganisirwa nekambani yake muCupertino. Sezvo anga achingoita kwemakore akati wandei ikozvino, anoshanda padhuze naNike senhengo yebhodhi revatungamiriri.
Izvo zvakaziviswa nemutambo wezvemitambo nhasi ndezvekuti, nekuda kwekuchinja kwakawanda kwenzira kwave kuitika mumwedzi ichangopfuura, Tim Cook ikozvino anova iyo mutungamiri wevatungamiriri vakazvimiririra veiyo brand, kukurudzira nenzira iyi mune yayo chaiyo shanduko neNike.
Tim Cook anga achitsigira femu yemitambo kwenguva yakati.
Kukwidziridzwa kwakamirirwa kwenguva refu uko kwakagadzwa sechidimbu chakakosha chehurongwa hwekutsiva hwakasimudzirwa nemumwe wevatungamiriri veNike uye mubatsiri pamwe chete wechiratidzo, Phil Knight. Cook zvakare ari sachigaro weBhodi Rekubhadharisa Komiti uye inhengo yeDare Rekutonga reKusarudzwa KweMakambani.
Knight, pachikamu chake, akatumidzwa zita «Honorary president»Yebhodhi, nepo mumwe sachigaro kuwedzera kuNike CEO Mark Parker achashandawo sachigaro webhodhi richangobva kuumbwa. Mumashoko aKnight pachake:
"Ini handikwanisi kunyatsogutsikana nekuitwa kweBhodi zvine hungwaru hurongwa hwekutsiva, uye ndinofara kuti mutungamiri ane mukurumbira saMark achatungamira Bhodhi."
"Ndiri kutarisira kuramba ndichishanda kusimudzira bhizinesi rekambani mune rangu basa nyowani chero bedzi ini ndichigona kubatsira mukukura kwenguva refu uye kubudirira kwechiratidzo chinozivikanwa seNike."
Nike naApple vakafarira hukama hwepedyo kubva pamazuva ekutanga ePod, apo vaviri vacho vakabatana kuunza Nike + yeApple zvishandiso zverudzi urwu. Uye ndizvozvo Tim Cook akashanda iyo femu nehunyanzvi hwake kubvira 2005.
