Zvidzidzo zvinoongorora maitiro evatengi zvakaratidza mumakore apfuura kuti vashandisi veApple vanozivikanwa nekuve vapanduki vane mari. Ndokunge, vanosanganisira vanhu vanopesana neazvino kana zvasvika pakuzvimisikidza pachavo pane izvo zvakanzi "freemium".
Kunyangwe zita racho richiita kunge jee, iyo freemium chirongwa chebhizinesi chinonyatso kuzivikanwa kune vese: ipa emahara masevhisi ekuchaja kune mamwe akakosha kana akavandudzwa, vakasununguka + Premium.
Iyi sisitimu, zvisinei, inoita kunge isiri iyo chaiyo yekukunda vazhinji vadikani veApple. Iyo iPhone skrini ndiyo yazvino muenzaniso yekuti vamwe vanhu vaizobhadhara yakawanda kuitira zvirinani sevhisi. Nepo chetatu chevashandisi veApple chaizotenga iyo iPhone dai iyo skrini yaive hombe, iyo imwecheteyo kudzidza (kuongorora kwe RBC Capital Markets) inoratidza kuti hafu yevatengi vanoda kuchinja nharembozha yavo mumwedzi mitatu inotevera, vari kufunga zvekutenga iPhone uye yavo kota yaizobhadhara kusvika pamadhora zana kana iyo skrini yaive hombe.
Zvisinei kuti Apple yakacherekedza iyi data uye iri kutogadzirira iyo iPhone 6 saizvozvo, poindi ndeyekuti mafungiro aya anoratidza mutsauko uripo pakati pevaya vanodya Android nevaya vanosarudza Apple. Kunyangwe vashandisi veApple vaizofunga nezvekuchinja kuenda ku iPhone kana iine skrini hombe, chikonzero chikuru chavasiri iwo mutengo. Kuna Apple mutengo hausi dambudziko.
Vashandisi veApple havasiye "vese mahara" uye vari kuda kubhadhara kana zvakakodzera. Vamwe vanototaura pachena kuti vanopesana ne “freemium". Mumasevhisi akadai semumhanzi kana vhidhiyo mu kumhanyira ivo vanogunun'una nezvekushambadzira kushambadzira asi vanoisa sisitimu yakasarudzika paindasitiri yemitambo - ehe, zvinogona kunge zvisinganzwisisike asi uyo anochema-chema kuti inogona kutambirwa mahara.
Dambudziko nemitambo yemahara ndeyekuti vazhinji vanozvipira mhando yehuwandu uye, zvinotonyanya kukosha, kuti ivo havana kusununguka. Mukupedzisira iwe unopedzisira uchibhadhara zvekuwedzera kana kuti mukana wekuti urambe uchichinja mumutambo kuti usabatike.
Kunze kwerudzi urwu rwemutambo freemium angave iwo anopa imwe mukana wehunyanzvi, izvo zvinogona kuve zvinopfuura zvinokuvaraidza. Isu tinoreva mitambo senge online poker iyo inonyatso gadzira indasitiri yavo. Izvi zvinoshandiswa mahara; kuva nemukana we kuwana makwikwi emahara kunyangwe kana iwe uchida iwe unogona zvakare kukwikwidzana nemari chaiyo. Rudzi rwechitatu nzira iyo inopa iyo sarudzo yekushandisa kana kwete pasina kubayira mhando yemutambo, nekuti rutsigiro rwakafanana.
Vashandisi veApple vangave vari munzira yechitatu. Kusununguka hongu asi pasina mamiriro; Kana ini ndichifanira kurasikirwa nehunhu, kutsungirira kusingadiwe kushambadzwa kana kupedzisira ndabhadhara zvakadaro, ini ndoda kuzviita kubva pakutanga.
Chero ani anotenga Apple anoziva kuti vanoida uye kuti vanoida sei. Iyi graph ye Flurry Analytics y Apple App Store inoratidza kukura kunoshamisa kwemaapps emahara; zvisinei, ongororo imwecheteyo pakupera kwegore rapfuura yakaratidzawo kuti vashandisi veApple vakapedza kanopfuura katatu paapp pane vashandisi veApple.
Nepo avhareji yemutengo pachikumbiro chevateveri veApple is 19 cents, Android inongoshandisa 6, uyezve avo vanoshandisa iOS kutenga zvimwe.Ichimwe chinhu sekufunga "kana ndikatenga Ferrari handisi kuzoisa peturu yakaipa".
Kusvika padanho rekuti maitiro aya anokanganisa kunyangwe masevhisi asina chekuita nema mobile application. Iyo Wall Street Journal Yakaburitsa diki midhiya hondo makore akati wandei apfuura, apo tsika idzi dzekushandisa dzakatanga kuzivikanwa, payakaburitsa kuti Orbitz muenzanisi wehotera airatidza zvakasiyana zvipo zvichienderana nekuti munhu wawaitsvaga aishandisa Mac kana Windows.
Mari yepakati, muUS, muridzi weMac iri $ 98.560 yemadhora 74.452 anowanikwa nemuridzi weWindows. Izvi zvinoita kuti mushandisi weMac ade kubhadhara kusvika pa30% zvimwe husiku uye ane 40% mukana wakakura wekubhuka pa4 kana 5 nyeredzi mahotera. Nekudaro, sekureva kwaOrbitz, hazvisi zvekuti havana kuratidza madhiri akanakisa kuMac asi kuti kutsvaga kwavo kwakaratidzawo mahotera ayo maWindows aisazombofunga kutarisa. Mukupedzisira zvinoita sekunge Mac neWindows zviri anodarika maviri masisitimu anoshanda.