Shirkadda Tim Cook waxay had iyo jeer muujisay xiise gaar ah dhammaan sababahaas oo macnaheedu yahay dhaleeceyn bulsho, oo keliya arrimaha diinta, jinsiyadda ama jinsiga, laakiin sidoo kale dhinaca cudurada. Apple waxay la shaqeyneysay RED ilaa 2006. 13-kan sano ee wada shaqeynta, sida uu sheegay Tim Cook, waxay uruurisay in ka badan $ 220 milyan.
1dii Diseembar, maalinta AIDS-ka adduunka ayaa loo dabaaldegay. Apple waxay na siisaa badeecooyin kala duwan magaca (RED), alaabooyin u adeega inay la shaqeeyaan ururkan aan macaash doonka ahayn ee diiradda saaraya dadaalkeeda inta badan La dagaallanka AIDS-ka Afrika-Saxaraha ka hooseeya.
Apple maahan shirkadda kaliya ee la shaqeysa RED, laakiin had iyo jeer waxay ahayd mid ka mid ah kuwa ugu muhiimsan. Bcanqowga Mareykanka, durex, Salfesforce, Starbucks, telcel, SAP, Johnson & Johnson, Beats… Ma yihiin qaar ka mid ah shirkadaha waawayn ee sida firfircoon ula shaqeeya RED, iyagoo lacag ka ururinaya wax soo saarkooda.
Ilaa hadda, la-hawlgalayaasha (RED), ayaa soo saaray in ka badan 600 milyan oo doolar loogu talagalay Sanduuqa Caalamiga ah ee La Dagaalanka AIDS-ka, Qaaxada iyo Duumada, si loogu taageero deeqaha HIV ee Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania iyo Zambia.
(RED) waxaa aasaasay heesaa Bono iyo Bobby Shriver oo leh hal hadaf oo muhiim ah: in dunida oo dhan laga ciribtiro cudurka AIDS-ka. 140 milyan oo qof ayaa ka faa'iideystey kaalmada dhaqaale ee labada shirkadood ee Apple iyo inta kale ee la-hawlgalayaasha kale, isla markaana adeegyo loogu talagalay ka-hortagga, daaweynta, la-talinta, baaritaanka HIV-ga iyo daryeelka dadka ay dhibaatadu saameysey ayaa loo sameeyey
Sida sanad walba, inta lagu guda jiro maalmaha u horreeya xuska maalintan, in badan oo ka mid ah Dukaamada Apple ee Apple ku faafay adduunka oo dhan, waxay astaan casaan ah. Maalin kale oo midabka calaamadda Apple beddelay midabkiisa, waa maalinta Dhulka, goorma midabka caadiga ah waxaa lagu beddelay cagaar.
