Adeegyada OTT (korka sare) waa kuwa laga heli karo qadka internetka iyadoon adeeg bixiyuhu saamayn ku yeelanayn waxa macaamiishoodu arkaan. Marka la soo koobo, baahinta adeegyada fiidiyowga sida Netflix, Apple TV +, HBO, Amazon Prime Video ...
Intii lagu gudajiray rubuca koowaad ee sanadka, markii faafida uu horay usii faafayay, Netflix waxay soo martay a koror la taaban karo oo ku saabsan tirada ka mid noqoshada adduunka oo dhan, koror aysan ka fileynin saadaasha kobaca ee rubuca hore ee 2020.
Netflix waa adeeg fidin muuqaal fiidiyoow ah oo leh taariikh dheer. Haddii aan ka hadalno adeegyada fiidiyowga ee soo dejinaya ee cusub, waa inaan ka wada hadalnaa labada TV ee Apple + iyo Disney +. Labaduba waxay ahaayeen OTT-yada cusub ee ugu badan la kireystay inta lagu gudajiray Cudurka faafa ee COVID-19 gudaha Mareykanka
Halka Disney + ay gaartay 49% qoysaska leh xiriir internet, Apple TV + waxay gaareen 27%. 88% dhammaan qoysaska leh shabakadda internetka isku dayay mid ka mid ah adeegyada fiidiyowga ee qulqulaya, iyagoo adeegsanaya tijaabooyinka bilaashka ah ee ay bixiyeen toddobaadyadan.
Sida laga soo xigtay Park Associates, oo diyaarisay daraasaddan, su'aasha aan cidina garaneyn sida looga jawaabo ayaa ah in adeegyadan cusub iyo in kale awoodi doonaan inay sii hayaan macaamiisha cusub, Maaddaama tirada macaamiisha ee joojiyay diiwaangelintooda ay kordheen rubuca hore ee 2020, iyagoo aadaya 41% halka ay ka ahaayeen 35% rubuca koowaad ee 2019.
In kasta oo Apple TV + ay bixiso hal sano oo adeeg ah dhammaan adeegsadayaasha iibsada iPhone, iPad ama Mac qalab, Disney + waxay bilaabeen olole dagaal oo Waxay u oggolaatay inay keydiso laba bilood oo isdiiwaangalin ah adoo qandaraas gaaraya sanad dhan, dalab ay dad badani ka faa'iideysteen, iyagoo rajeynaya inay arkaan sida barnaamijkani u kobco bilaha soo socda, maxaa yeelay waxa asalka u ah ee la heli karo (Kama hadlayo taxane iyo filimaan horay loo sii daayay) ayaa ka xaddidan kan laga heli karo Apple TV + .
