Ka dib muuqaalkiisii shalay ee Fifth Avenue Apple Store ee New York, Tim Cook waxaa wareystay Stephen Colbert, in muddo ah looga sheekeysto iPhone-ka cusub, Teknolojiyada 3D Touch, Siri ... iyo nolosha guud ahaan in agaasimaha guud ee Apple hoggaamiyo shirkadda.
Dhinaca kale iyo sida laga filayo barnaamijka noocan ah, waxaa jiray su'aalo "murugsan" oo intaa ka sii badan marka loo eego kuwa kale, tan iyo markii soo-jeediyaha uu ka hadlay wararka ku saabsan xuquuqda shaqaalaha iyo sida Apple ay u adeegsanayso siyaasaddeeda xakamaynta si ay u joojiso dhiig-miirashada shaqaalaha ama xaqiijinta galmadooda sida khaniisiinta bisha Oktoobar halkaas oo agaasimaha guud ee Apple, uu ku andacooday inuu yahay. Su'aalaha ay ahayd inuu wajaho Tim Cook runtiina, waxay isaga ka dhigtay mid aad ugu qanacsan wixii uu sheegay.
Dhinaca kale, waxaa sidoo kale jiray hadal heynta Apple shirkad ahaan iyo ujeeddooyinkeeda. Qaar ka mid ah kuwa ugu waaweyn sida uu sheegayo Cook, waxay ku jiri lahaayeen waxbarashada, deegaanka iyo xuquuqda aadanaha, sida ay tani u khuseyso xuquuqda shaqaalaha, taas oo had iyo jeer ay dood ka taagan tahay dadka u dhaqdhaqaaqa xuquuqda aadanaha. Tim Cook wuxuu xusay Apple fuliyaan barnaamij fasallo ah iyada oo dhiirigelin u ah shaqaalaha silsiladaha sahayda inay aadaan kuleejka sidaasna ay ku koraan una horumariyaan shaqadooda.
Waxa kale oo la xusay iPhone-ka cusub (soo-jeediyuhu wuxuu xirtay iphone 6s dahab qaali ah) waxaana jiray hadal ku saabsan tikniyoolajiyadda 3D Taabashada cadaadiska, Hawlaha cusub ee Siri iyo waxoogaa guud ahaan horumarka uu qalabku soo maray.
Waxaa sidoo kale jiray dood kooban oo ku saabsan aasaasaha Apple Steve Jobs, oo Cook uu sheegay inuu ahaa "farxad inaan la shaqeeyo," isagoo had iyo jeer dalbanaya kuwa ugu fiican shaqaalihiisa. Erayada Maamulaha guud ee Apple:
Waan u xiisay maalin kasta […] Waxaan u maleynayaa in dad badan ay isku dayayaan inay noqdaan kuwa daneystayaal ah mana jecli tan, dabeecadaani maahan wax aan jeclahay maalmahan.
Wixii Cook, tani waa muuqaalka ugu horreeya ee dadweynaha laba loo qorsheeyay bisha Sebtember maaddaama uu sidoo kale ka qayb geli doono shirkii kaydinta daruuraha ee Boxworks 28-kii Sebtember marka lagu daro shirkii tooska ahaa ee "The Wall Street Journal" ee bisha Oktoobar.