Sida lagu sheegay warbixin cusub oo la soo saaray toddobaadkii hore, shirkadda cilmi -baarista verto wuxuu ku andacooday in Apple Music uu kaalinta koowaad ka galay isticmaaleyaasha gaarka ah ee billaha ah ee Mareykanka, oo leh 40.7 milyan. Si ka sarreeya 36.2 milyan oo isticmaale Pandora ama 30.4 milyan Sportify.
Kaalinta afaraad iyo shanaad ayaa aadi lahaa iHeartRadio y SoundCloud, oo leh 28.5 milyan iyo 25.7 milyan oo dhagaystayaal u gaar ah siday u kala horreeyaan.
Xogta ayaa soo jeedinaysa in taleefanka casriga ah ayaa ah habka la doorbido ee lagu shubto isticmaalka muusigga. Tirakoobku wuxuu dhigayaa isticmaalka taleefannada iyo kiniiniyada si loo dhegeysto waxyaabaha dhijitaalka ah inta u dhexeysa 46 iyo 78%.
Connie Hwong, Agaasimaha Suuqgeynta Macluumaadka ee verto, hubiyay in Guusha Apple Music shaki la’aan waxaa sabab u ah dhiirrigelinta tijaabada bilaashka ah ee 3 bilood ah oo ay bixiso Apple. Helitaanka fudud ee madal, Hwong wuxuu leeyahay, oo ay weheliso tirada aaladaha Apple ee suuqa, waxay ka dhigeysaa ciyaar ku habboon fidinta guusha Apple Music.
In kasta oo Apple Music ay hogaamiso stat dadka isticmaala badankooda, Spotify kan leh wakhtiyada dhegaysiga celcelis ahaan ugu dheer ayaa xukuma. Shirkadda fadhigeedu yahay Cupertino ayaa gashay kaalinta saddexaad ee darajadan, sidoo kale waxay ka dambaysaa madal Pandora.
Hal shay oo runtii khuseeya waxaas oo dhan ayaa ah in haddii xogta ay bixisay Verto ay dhab tahay, Apple Music ayaa si gaar ah u kordhisay liiska isticmaaleyaasha u diiwaangashan adeegyadeeda. Waa in la xusuusnaado in Apple ay xirtay 2016 iyada oo leh ilaa 20 milyan oo isticmaaleyaal firfircoon, tiradaas oo, sida laga soo xigtay shirkadda cilmi -baarista suuqa, ay labanlaabmi lahayd 3 bilood oo keliya.
Iyadoo la tixgelinayo heerka caadiga ah ee koritaanka, iyo ogaanshaha in bishii Abriil ee sannadkii hore, adeeggu wuxuu lahaa 13 milyan oo isticmaale oo u kordhay 17 milyan bishii Sebtember, 23 milyan oo isticmaaleyaal firfircoon ayaa lagu qiyaasi karaa bishaan Maarso. Waxaan si xamaasad leh u sugaynaa tirooyinka rasmiga ah ee shirkadda Californian.
