Madal-fidiyaha fiidiyowga ee adduunka ugu ballaaran, Netflix, Wajiyaal Suurtagal ah "Lama Filaan" Lumitaanka Macaamiisha kororka qiimaha sicirkaaga billaha ah.
Horaantii sanadkaan, Netflix waxay xasuusisay isticmaaleyaasheeda halyeeyga ah in xaqa ay heleen waayeelka iyo hadba sida ay awoodaan dayactirto khidmadda $ 7,99 muddo labo sano ah, ayaa dhammaan lahaa mar uun rubuca labaad ama saddexaad ee sannadka 2016.
Macaamiil badan ayaan jeclayn kor u kaca qiimaha Netflix
Warqad uu dhowaan u diray maalgashadayaasha shirkadda, madaxa shirkadda Netflix Reed Hastings wuxuu ku sheegay sida nasiib darrada ah ay tahay in qayb muhiim ah oo ka mid ah macmiilkeeda ay si lama filaan ah uga falceliso tan. korodhka qiimaha.
Sharaxaadda ma qancinayso
Luminta xuquuqyadan ay heleen macaamiishii ugu da'da weyneyd barxadda ayaa tilmaamaysa taas khidmadda bil kasta waxay u kordheysaa $ 9,99 bishiiba, waa wax Netflix qiil u siiso maalgashiga sii kordhaya ee wax soo saarkeeda u gaarka ah ee guusha weyn iyo tayada sida "Orange is the New Black", "House of Cards", "Daredevil", "Narcos" ama mid ka mid ah sii deyntiisii ugu dambeysay, "Shisheeyaha Waxyaabaha ", iyo kuwo kale.
Si kastaba ha noqotee, qaar ka mid ah taxanahan ("Orange is the New Black", "House of Cards") ayaa la soo saaray 2013, halka khidmadda cusub ee $ 9,99 bishiiba ee loogu talagalay macaamiisha cusub ay bilaabatay sannadka isla markiiba ka dib, 2014. Xaqiiqadan qayb ahaan waa la tuuray shaki ku saabsan doodaha ay soo bandhigtay shirkaddu.
Hadda, adeegsadayaasha doonaya inay sidaas sameeyaan waxay leeyihiin suurtagalnimada hayso lacag dhan $ 7,99 / bishii adoo ku beddelaya bixinta fiidiyaha fiidiyowga HD.
Xaaladda ayaa saameyn ku yeelatay qiimaha shirkadda waxayna hoos u dhigtay qiimaha damaanadaheeda. Saamiyada Netflix ayaa hoos u dhacay 15% kahor intaan lasoo bandhigin natiijooyinkeeda rubacii labaad shalay.
Yoolalka aan la gaarin
Warbixintan, Netflix waxay ku muujisay waxa ay rajadooda degdegga ah ka ahayd xagga tirada macaamiisha. Gaar ahaan, wuxuu xusay taas waxaa la filayaa inay kudhowaad 532.000 macaamiil cusub kusoo kordhiso Mareykanka, iyo qiyaastii 2,10 milyan oo caalami ah dhammaan rubucii labaad ee 2016. Xaqiiqdu, si kastaba ha ahaatee, kuma socon dhinacooda. Labada qiyaasoodba way ka sarreeyeen xaqiiqda Ugu dambeyntiina, shirkaddu waxay ku dartay 160.000 macaamiil cusub oo Mareykanka ah iyo 1,52 milyan oo dibedda ah, taasoo ka dhigeysa wadarta guud ee rubuca 1,7 milyan oo isticmaaleyaal cusub, ku dhowaad milyan ka yar sidii la filayay.
Sida laga soo xigtay Netflix, tirooyinkani waxay ka jawaabayaan "caymiska saxaafadda horraantii Abriil ee qorshahayaga macaamiisha muddada dheer," ayuu yiri Reed Hastings, warqad uu u diray maalgashadayaasha.
Fikrad khaldan?
Dhinaca kale, Hastings wuxuu qiyaasayaa in khasaaruhu sabab u yahay fikir qaldan by macaamiil badan. Sida laga soo xigtay isaga, "xubnaha qaarkood waxay u arkaan warka inuu yahay qiimo koror cusub", halkii ay u arki lahaayeen dhamaadka waqtiga mahadcelinta iyo tixgelinta kuwa isticmaala daacadda u ah.
Xilliga gu'ga ayaa soo dhowaaday sidaas darteed sidoo kale qiimaha kor loo qaaday, Raadinta Google ayaa kordhay isticmaalayaasha raadinaya macluumaad ku saabsan qiimaha ku-qoritaanka Netflix. Xaqiiq u muuqata inay la jaanqaadayso natiijooyinka rubuckan, ayuu yidhi Hastings.
In kasta oo ay kordheen barnaamijyada ka socda Netflix, "Wax kasta oo qiimahoodu yahay wax, dadku ma jecla inay sii socdaan," ayuu Hastings qirtay. Tanna iyadoo taas xaqiijineysa heerarka qiimaha billaha cusub ayaa 'si fiican u shaqeynaya' xubnaha cusub.
Gabagabo
Waxaa cad in Qiimaha Netflix weligood lama qaban karo. Sidoo kale waa run in dadka isticmaala aysan jeclayn kororka qiimaha. Laakiin taasi run ma yara Netflix waxay si weyn u maalgelinaysaa inay noo keento alaab tayo sare leh oo tiradoodu sii kordhayso. 7,99 ama 9,99, labada xaaladoodba, sicirka ugu yaraan waa ku filan yahay.
Haddii aad i weydiiso waxa aan doorbido, si cad ayaan kaaga jawaabi doonaa taas Waxaan doorbidaa inaan bixiyo € 7,99 bishiiba. Laakiin kama bixi doono rukunka haddii khidmaddaydu ay kor u kacdo dhowr euro. Uguyaraan ma sameyn doono anigoo arkaya panorama-ka tartanka haatan ka socda Spain.