Shirkadda wax soo saarka ee Magnolia Pictures ayaa hadda soo saartay waxa ugu horreeya trailer iyo boodhadhka filimka dokumenteriga ah ee ku saabsan guulaha iyo nolosha Steve Jobs. Ninka ku jira Mashiinka, magaca la siiyay dukumintiga, wuu xannibmi doonaa kaliya afar bilood ka dib laga soo bilaabay SXSW 2014 ee Austin, Texas.
Filimkani wuxuu muujinayaa Jobs inuu yahay aragtiyaha tikniyoolajiyadda iyo wixii ka sarreeya oo dhan isagoo ah hoggaamiye aan raalli laga ahayn inta lagu gudajiray xirfadiisa oo dhan mashaariicdii kala duwanaa ee noloshiisa ku mashquulsanaa, isagoo si gaar ah diirada u saaray waqtigiisii Apple, shirkad ku dhawaatay inay u kiciso heerka halyeeyga (haddii aysan horey u aheyn).
Mid ka mid ah maamulka sare ee Apple, Eddy Cue, wuxuu muujiyay sida uu uga xunyahay dokumenteriga ka dib kulankiisii ugu horreeyay, ee filimka Twitter-ka ku tilmaamaya "aragti aan sax ahayn oo yar oo saaxiibkay ah" […] "ma ahan milicsiga Steve ee aan ogaa. Eddy Cue wuxuu intaas ku daray in fasiraadda ugu fiican ee shaqooyinka laga helay buugga "Become Steve Jobs" ee ay qoreen Brent Schlender iyo Rick Tetzeli, oo uu ku tilmaamay "inay yihiin kuwa ugu horreeya ee si sax ah u saxaa." Https://www.youtube.com/ watch? v = SrlPyKxdMX4 Maskaxda ku hay in Universal ay horay u sii daysay trailer dheer oo u gaar ah filimkiisa Steve Jobsoo ay jilayaan Michael Fassbender, Seth Rogen, Kate Winslet iyo Jeff Daniels, oo bilaabi doona horaanta bisha soo socota Maraykanka. Muuqaalku wuxuu ka kooban yahay ugu horreyn hal tallaal oo ah Fassbender oo ah Shaqooyin, iyada oo codka laga helayo dhammaan jilayaasha jilayaasha oo bixinaya gabal gaaban iyo wadahadal ku saabsan dhaxalka dhabta ah ee Jobs ee Apple, oo uu la aasaasay Steve Wozniak iyo Ronald Wayne 1974.