In kasta oo lagu gaadhay dakhli rikoodh ah 2012, shirkaddu waxay sii waday inay ku uruuriso faa'iidada Ireland iyo isku dheelitirka khasnadda ee labadeeda shirkadood ee Isbaanishka ah ayaa ku soo baxay iyada
Apple, waa shirkadda labaad ee ugu macaashka badan adduunka, waxay cadeyneysaa khasaaro Spain. Waxyaabaha xiisaha leh ayaa ah inay leedahay lambar casaan ah sanad gudihiis oo ay ku jabisay rikoodhada iibka ee suuqa Isbaanishka, labadaba iyada oo loo marayo qaybteeda ganacsiga ee iibka ee dhinacyada saddexaad iyo shirkad dukaan u gaar ah. Natiijada taban waa in la sameeyaa, wixii ka sarreeya, habka ay kooxdu qaansheegtooda ugu iibiso si looga fogaado bixinta canshuuraha oo kaliya, qaar ka mid ah dhaqamada injineernimada maaliyadeed oo u oggolaanaya inay ku bixiso kaliya 1,9% canshuurta faa'iidada ay ku galeyso meel ka baxsan Mareykanka iyo in dalalka horumaray ay isku dayayaan inay la dagaallamaan. Shirkadda uu aasaasay Steve Jobs waxay ku guuleysatay inay isku dheelitirto dheelitirka labadeeda shirkadood ee waaweyn ee Isbaanishka ah iyo Khasnadda iyada oo loo roonaaday sanadkii ugu fiicnaa ee iibka.
Apple keligiis maahan. Google Spain ayaa sidoo kale ku dhawaaqday khasaaro labadii sano ee la soo dhaafay in kasta oo boqolaal milyan oo ay ka gaadhay suuqa Spain. Shirkadaha Isbaanishka ee shirkadaha waaweyn ee teknoolojiyadda sida Yahoo!, Facebook, Amazon ama eBay sidoo kale waxay caddeeyaan faa'iidada ugu yar. Waxyaabaha guud ee la wadaago ayaa ah inay taasi u oggolaaneyso inay si dhib leh ku bixiyaan canshuuraha Spain. Khasnadda ayaa sameysay xafiis lagu joojiyo tacaddiyada canshuuraha ee ay ku kacaan dalal badan. Arrinta Google, shirkaddu waxay daabacday in kormeerka canshuuraha uu furay baaritaan. Shirkadda Apple, shirkaddu waxba kama sheegto.
IPhone sameeyaha wuxuu ku shaqeeyaa labo shirkadood oo waaweyn oo Spain ku yaal. Dhinaca kale, waxaa jira Apple Suuqgeynta Iberia, oo u shaqeysa sida wakiilka komishanka ee adeegyada marketing iyo taageerida iibka shirkadaha kale ee Apple, kuwaas oo badanaa qaansheegta ka yimaada Ireland iibintooda kooxaha saddexaad ee suuqa Isbaanishka. Qeybta kale waa Apple Retail Spain, oo maamusha shabakada kooxda ee dukaamada Spain, Apple Stores.
Inta badan iibka Apple ee suuqa Isbaanishka laguma soo saarin shabakadiisa dukaamada laakiin waxaa loo soo mariyaa dhinacyo saddexaad. Suuqgeynta Apple Iberia waxay yeelatay 20,31 milyan sanadkii dhamaaday 30-kii Sebtember, 2012, sida ku cad xisaabaadka dhowaan lagu xareeyay Diiwaanka Ganacsiga. Dhab ahaantii, taasi waa komishan yar oo ku saabsan iibkaaga. Warbixinta xisaabaadka 2010, shirkaddu waxay sharraxday in guddigan uu ahaa 1%, sharraxaad ah in labadii warbixin ee ugu dambeysay la waayey ka dib markii EL PAÍS ay daabacday in qaansheegyada Apple ay 99% ku iibiyaan Spain gudaha Ireland.
Iibinta Apple Store ee Spain waxay sare u kacday 86%
Sannadkii 2012-kii, daqliga shirkaddaas ayaa kor u kacay 14%, illaa 20,31 milyan. Haddii komishanku uu sii ahaado 1%, taasi waxay ka dhigan tahay in iibka Apple ee Isbaanishka ee shirkaddaas uu dhigay rikoor dhan 2.031 milyan, in kasta oo uu hoos u dhigay heerka koritaankiisa oo ahaa 27% sanadkii 2011 illaa 14% sanadkii hore. Laakiin, inkasta oo iibiyayaas rikoodh ah, sida hoosaad keli qaansheegta guddiyada yar yar iyo kharashyada shaqaalaha si xoog leh u koray, aakhirka natiijada ka hor cashuurta Apple Marketing Iberia ee 2012 waxay ahayd 6,5 milyan oo yuuro, ku dhowaad 0,3% ee qiyaasta wareejinta Spain. Sidaa darteed, canshuuraha faa iidooyinka la bixinayo sidoo kale way yaraayeen, oo ah 2,6 milyan oo yuuro.
Laakiin, marka lagu daro, faa iidooyinkaas iyo canshuurahaas waxaa dib-u-dhigma qasaaraha iyo dhibcaha canshuurta ee laga helay shirkadda kale ee Isbaanishka, Apple Retail Spain. Isugeynta labada shirkadood sidaas darteed waxay keeneysaa khasaaro Spain ku dhowaad 12 milyan oo euro ah iyo isku dheelitirka Khasnadda ayaa u roon shirkadda weyn ee tiknoolajiyada (iyada oo loo marayo dhibcaha canshuurta) oo gaaraya afar milyan oo euro.
Majiro wax yar oo kiro ah iyo shaqaale ah
Apple Retail Spain, oo ah hoosaadyada dukaamada, dhab ahaantii waxay laheyd koboc aad u wanaagsan isbeddelkeedii sanadkii hore. Maaddaama iibkeedu yahay tafaariiq, xaaladdan qaan-sheegashada waxaa lagu sameeyaa Spain, laakiin qiimaha ay ku iibsaneyso wax soo saarkooda (gaar ahaan labada shirkadood ee kala ah Irishka: Apple Sales International iyo Apple Distribution International) ayaa sababa in shirkadda Isbaanishka ay khasaaro ku dhacdo.
Sidaa darteed, iibka Bakhaarrada Isbaanishka ee Apple Store ayaa kordhay 86% sanadkii 2012, illaa 142 milyan oo yuuro. Shirkaddu waxay ku bilaabatay sannadka saddex dukaan oo ay furtay lix kale inta lagu guda jiro sanadka, si ay u gaarto Sebtember 2012 sagaal dukaan. Shirkaddu waxay xustay in kharashku ka kordhay dakhliga ka soo gala kharashka la xidhiidha furitaanka lixda bakhaar ee cusub, laakiin xisaabaadyadu waxay muujinayaan in wadarta guud (farqiga u dhexeeya qiimaha ay dukaamada Isbaanishku ku iibiyaan wax soo saarkooda iyo waxa ku siinaya laamaha Irishka ah) ) badeecadaha ay iibiso hooyada Isbaanishka ah waa mid aad u hooseysa oo xitaa u oggolaan weyso inuu la qabsado kharashka kirada iyo shaqaalaha bakhaarradooda. Khasaaraha shirkadda wuxuu soo saarayaa dhibco canshuur oo gaaraya 6,5 milyan
Natiijada tan ayaa ah in Apple Retail Spain ay lumisay canshuurta kahor 22 milyan oo euro sanadkii hore. Khasaaradan ayaa kuu oggolaaneysa maahan oo keliya inaad bixiso canshuuraha laakiin sidoo kale inaad saxiixdo hantida canshuuraha ee ka soo horjeedda Khasnadda (canshuuraha la keydin doono mustaqbalka) oo ah 6,5 milyan euro. Hantidaas canshuurta ah waxay ka badan tahay canshuuraha ugu yar ee ay bixiso shirkadda kale.
In kasta oo Apple Retail Spain iyo Apple Suuq Iberia aysan xoojineynin howlahooda ujeedooyin canshuur oo mid waliba uu bixiyo canshuuro kaligiis, wadarta labada tirooyin waxay keeneysaa gabagabada in sanadka 2012, kadib iibka diiwaanka alaabtooda ee Spain, isu dheelitirka ugu dambeeya uu yahay in ay tahay Khasnadda adiga laguugu leeyahay mushahar Apple (iyada oo loo marayo dhimista canshuuraha mustaqbalka) ee maahan Apple oo ah inay bixiso Khasnadda.
