Kulankii ugu dambeeyay ee saamileyda, Tim Cook, Maamulaha Apple, wuxuu ku dhawaaqay taxane xog ah la xidhiidha labadaba tagtadii iyo maanta iyo mustaqbalka shirkadda. Cook wuxuu ku dhawaaqay in lixdii sano ee la soo dhaafay, shirkadda uu maamulo ay soo iibsatay in ka badan 100 shirkadood, taas oo u dhiganta inay iibsato mid ka mid ah saddexdii ilaa afartii toddobaad.
Xaaladaha badankood, sababta iibsigu wuxuu diiradda saarayaa hel lahaansho shatiyada, teknolojiyad iyo karti in shirkaddu awood u yeelatay inay abuurto, shirkado inta badan kiisaska ku dambeeya ugu dambayntii hoos u dhiga indhoolayaasha maaddaama shaqaaluhu ka mid noqdeen kooxaha Apple adduunka oo dhan.
La iibsigii ugu weynaa ee Apple ay sameyso sanadihii la soo dhaafay, wuxuu wali ka socdaa Beats Electronics, shirkad ku iibsatay 2014 lacag dhan 3.000 bilyan oo doolar, shirkad uu aasaasay Dr. Dre isla markaana lahayd adeeg muusig oo daadihiya, waa adeeg hordhac u ahaa Apple Music, oo ah adeeg muusig oo ku saabsan qulqulka oo la bilaabay. sanad kadib iibsiga Beats.
Iibsigii labaad ee matalayay dadaalka weyn ee Apple wuxuu ahaa kan Shazam 400 milyan sanadka 2018, iibsi aan arkin oggolaanshaha Midowga Yurub (waxay ahayd shirkad Ingiriis ah) illaa dhammaadka 2019.
Sanadkii la soo dhaafay, Apple waxay diiradda saartay soo iibsiga ganacsiga la xiriira Sirdoonka Artifishalka iyo barnaamijyada Podcast-ka, laba qaybood oo Apple u muuqato inay diiradda saarayaan dadaalkooda baryahan.
Celceliska qiimaha shirkadaha Apple ay heshay sannadihii la soo dhaafay ayaa ah aad uga hooseeya shirkadaha wax iibsaday Microsoft (waxay bixisay 26.000 milyan oo ah LinkedIn), Amazon (13.700 milyan oo loo bixiyay Whole Food) iyo Facebook (19.000 milyan oo WhatsApp ah).
