Ixabiso le-Apple lihlala lithelekiswa nezinye iinkampani ezinkulu zeteknoloji, ezifana ne-Facebook, Google, Amazon kunye neNetflix. Ngamnye kwimarike yayo kunye neempawu zayo, ekugqibeleni ziinkampani zeteknoloji okwangoku zinexabiso lemarike yemasheya.
Kwiiyure ezimbalwa ezidlulileyo, umhlalutyi we-Apple UGene Munster, wanikela uluvo lwakhe malunga ne Ukuvela kwesitokhwe sikaApple ngo-2019 kwaye wayithelekisa nabo bonke ubugcisa. Isigqibo esifikelelweyo kukukhula okuphezulu kunabo bakhuphisana nabo ngokuthe ngqo, ngenxa yokukhula okusekelwe kwiinkonzo, kunye nesicwangciso esijoliswe kumthengi wokugqibela.
Ukuba ufuna ukufikelela kwinqaku elipheleleyo le-Munster, unayo kwi Kwiwebhu ukusuka Loup Ventures, apho uchaza ngokweenkcukacha i evolution ukuba inkampani ingaba nayo, emva kwe-2018 eyintlekele, ebangelwa yimfazwe yorhwebo phakathi kwe-US kunye ne-China, echaphazela inkampani ngokuthe ngqo, kodwa ngokungathanga ngqo ngokuthengwa kwababoneleli bayo kwilizwe lase-Asia.
Kodwa isicwangciso sika-Apple kwiminyaka yakutshanje sigxile ekubeni yenye yeenkampani ezikwezona zikhundla zibalaseleyo ngokwemiqathango ukuthengiswa kweenkonzo. Ukuza kuthi ga ngoku, uluhlu lweenkonzo zezo zinikezelwe kwilifu, iikhomishini zokuthengiswa kwezicelo kwiivenkile zesicelo kunye neApple Music, phakathi kwabanye. Kodwa ngo-2019, inkonzo eqinisekileyo iya kujoyina, apho ukhuphiswano loyikayo: Apple ukusasaza umabonwakude. Kusenokwenzeka ukuba ayizukukhuphisana neNetflix kwasekuqaleni, kodwa kuyinyani ukuba inokuba nabathengi abaninzi njengoko kukho abasebenzisi be-Apple emhlabeni.
Kwelinye icala, iApple ibonakaliswa ngu zinika iimveliso ezifunwa ngumthengi. Le yinxalenye esisiseko yefilosofi yabo kwaye abasebenzisi bayababuyekeza ngokunyaniseka kwiimveliso zabo. Oku kungqinwa nge izinga eliphantsi lokuyeka isikolo yeemveliso ze-Apple. Kwimeko nayiphi na into, siya kubona indlela imarike eguquka ngayo kwiinyanga ezizayo, ngakumbi ngokukhululwa komabonwakude we-Apple ukuba imarike ilinde kakhulu, kwaye icwangciselwe inyanga kaMatshi.