Umsebenzi womhlalutyi, ngamanye amaxesha, Kubonakala ngathi nabani na onokuyenza., ngakumbi xa sithetha ngeendaba ezinokuthi zibonakale zicacile okanye ngamanye amaxesha azikho uhlobo lwedatha olubonisa ulwazi olunikezelayo. Ngala mazwana akafuni ukwenza abahlalutyi ngokubanzi kuwo onke amacandelo, kodwa kwicandelo letekhnoloji ngamanye amaxesha bayayigqithisa.
Nge-25 kaMatshi elandelayo, umhla uqinisekiswe ngokusemthethweni yi-Apple Kwiintsuku ezimbalwa ezidlulileyo, abafana baseCupertino baya kubhiyozela umsitho omtsha, umsitho oya kuthi, ngokwamahemuhemu ahlukeneyo, ibe sisiqalo senkonzo yevidiyo ye-Apple kwaye ezinye zeenkwenkwezi zaseHollywood ziya kubakho abasele besebenzisana kwimveliso yothotho lwe-Apple.
Owokuqala ukutsibela echibini nguWedbush, umhlalutyi owathi Amabango okuba inkonzo yevidiyo yokusasazwa kwe-Apple inokufikelela kwi-100 yezigidi zababhalisi kwiminyaka nje emithathu. Ukuba sithathela ingqalelo ukuba namhlanje, iNetflix, efumaneka kwihlabathi liphela (ngaphandle kwamazwe ama-4 aquka iTshayina) inababhalisi abangaphezu kwezigidi ezili-150, amanani achazwe yi-Wedbush abonakala enqabile kakhulu. .
Ukongeza, umxholo oza kuba nawo u-Apple ekuqaleni uya kuqulunqwa, ngokuyinxenye, kwikhathalogu ye-HBO, ikhathalogu engabanzi ncam kwaye eya kwabelwana ngayo yi-HBO ngokwayo. Okwangoku, ukuba sithathela ingqalelo amahemuhemu ezivumelwano ezahlukeneyo eziye zafikelela kwi-Apple ukwenza umxholo wayo, singongeza malunga namashumi amabini, ukuba ifikile, yomxholo wokuqala.
Enye into ekufuneka uyigcinile engqondweni yile Awuyi kukwazi ukubala kwikhathalogu yeDisney, Okwaceba ukusungula inkonzo yayo yevidiyo yokusasaza ekupheleni kwalo nyaka, enye yezona khathalogu ezibalulekileyo kwimarike kwaye iya kuba ngumtsalane omkhulu kubathengi abanokubakho be-Apple.
I-China ibisoloko iyimakethi ebaluleke kakhulu kwi-Apple kwiminyaka yakutshanje. Ngoku ukuthengisa sele kuqalile ukucotha, inkonzo yevidiyo yokusasaza inokufumana inkitha enkulu yababhalisi elizweni. Ukuba sithathela ingqalelo oko Ulawulo lwelizwe lunqanda iimuvi ze-iTunes ekubeni zifumaneke, kuya kwenzeka okufanayo kwinkonzo yeVOD ye-Apple. Masikhumbule ukuba iNetflix ayikho eTshayina.
Ukuba i-Apple ifuna ukuba inkonzo yayo yevidiyo yokusasaza ibe lukhetho olujongwa ngabasebenzisi be-Apple, kufuneka ifikelele kwizivumelwano ezibalulekileyo kunye ne-a24, Lionsgate, Sony Pictures, CBS/Viacom, Netflix, MGM... okoko nje bekubonelela ngomxholo okhethekileyo, into ongayi kuyifumana ngokusengqiqweni kwiNetflix.