Kwiintsuku ezimbalwa ezidlulileyo sakwazisa ukuba inkampani yaseSwitzerland i-Swatch yayikhawuleza ukubhalisa ibinzana eliyintsomi elisetyenziswe yi-Apple ngexesha likaSteve Jobs kwii-Keynotes zayo, «Enye into«. Intelekelelo yakhawuleza yaqala kwaye sazibuza ukuba kuqhubeka ntoni ezingqondweni zabo baseSwatch. ukukhathaza i-Apple ngesi senzo.
Sithetha malunga nokuba ukusuka ngoku ukuya phambili abo baseCupertino baya kube bethintele ukusetyenziswa kwelo binzana, nangona ngokufika kukaTim Cook lisetyenziswe kuphela ekuboniseni i-Apple Watch, ngokuqinisekileyo baceba ukuyisebenzisa ngezinye izihlandlo. . Nangona kunjalo, Kubonakala ngathi yonke into ayikhangeleki njengoko kwakukholelwa kwaye abo bajongene ne-Swatch baye bakhawuleza ukuchaza isizathu sokuba eli binzana libhaliswe.
Inyaniso kukuba akucaci ngokupheleleyo ukuba irekhodi lebinzana eliyintsomi elisetyenziswe yiMisebenzi «Enye into»inokuba ibisenzeka ngebhaqo, kodwa yile nto abo baseSwatch bafuna ukuba uluntu luyikholelwe, ngakumbi ezo zeapile elunyiweyo. Inyani kukuba ngelixa i-CEO ye-Swatch uzinikele ekuhlekiseni iApple Watch, amanye amaqela anoxanduva azikhusela ekubhaliseni ibinzana, yiyo loo nto Asikwazi ukuqonda ukuba anjani na amajelo onxibelelwano lwangaphakathi olu phawu lodumo lubalaseleyo.
Masiye kule nto sikuxelele yona. Abo baseSwatch baye bachaza ukuba indlela abasebenza ngayo kukurekhoda amabinzana athile eziya kusetyenziswa kunye ingqokelela iwotshi kwixesha elizayo. Ngoku sinokubona ingqokelela ephefumlelwe ligama centino, ezinye ezinxulumene ne Moitié-Moitié kwaye ngoku yingqokelela ecingelwayo engakhange ibone ukukhanya okunxulumene nebinzana Enye into.
Ngoku, ibinzana Enye into Ayikhethwanga kuba inxulumene ne-Apple kwaye ke ithatha ithuba lokutsalwa kwayo kwimithombo yeendaba, yiloo nto echazwe ngabo baseSwatch. Eli libinzana elithi, ngokutsho kwabo, lithatyathwe kwifilimu noir. kuba ngokwenene ingqokelela yabo entsha iya kukhuthazwa ngolu hlobo lwe-cinema.
Inyani kukuba ngokutsho kwabo ibinzana elikhankanywe ngasentla lisetyenziswe kwi-series Inspector Columbo, eyathi eSpain yaguqulelwa njengoLieutenant Columbo kwaye kungenxa yoko bayibhalisa. Noko ke, le ndawo ayinasihlahla kuba ukuba sihlalutya ixesha ekumele ukuba yavela ngalo ifilimu noir, yaqala ngo-1930 yaza yaphela ngowe-1950. Uthotho lwe-Columbo lwaqala ngo-1968 kwaye lwaphela ngo-1991, ngoko lwalungenakubekwa phakathi kwexesha lefilimu noir.
Ngamafutshane, baye bazama ukunikela ingcaciso ngesenzo esiya kuba nemiphumo ngokuqinisekileyo. Siza kubona ukuba ekugqibeleni i-Apple Watch yinto yokudlala njengoko i-CEO ye-Swatch isitsho kwaye ukuba I-Apple iya kuyeka ukunika impendulo enamandla kwiSwitzerland.
Ayinantloko nomsila. Eli hlabathi liya livaleka ngakumbi ngenxa yokungabi nangqiqo; Ukuba silibeka ngolu hlobo, ngubani oqale wasebenzisa eli binzana?Libinzana lamagama esiye salisebenzisa nesasilisebenzisa izihlandlo ezininzi. Ngaba baya kwalela ukusetyenziswa kwayo? Ngaba baya kucela umrhumo ngayo?…
Yonke imihla edlulayo ndibona indlela amaqhinga oshishino asekelwe ngakumbi ekubetheleni ukhuphiswano kunokuba azinikele ekuqaliseni izinto ezintsha kunye nomgangatho wemveliso.