U-Apple ufumene ukuqala kwesiqalo se Itekhnoloji yelizwi IVocalIQ, ngokwengxelo ka 'Financial Times'. Isithethi senkampani yeCupertino iqinisekisiwe ukuthengwa apho kwingxelo ithi "iApple ithenga iinkampani ezincinci zobuchwephesha amaxesha ngamaxesha, kwaye zihlala zingathethi malunga nenjongo yethu okanye izicwangciso zethu."
Kodwa akukho nzima ukucinga ukuba iApple igcineleni itekhnoloji yeVocalIQ. Inkampani isebenzisa ifayile ye- umatshini wokufunda ukwakha abancedisi bencoko ebonakalayo efanayo naleyo ibonwa kwiimuvi ezinje Indoda yentsimbi. I-Apple kudala inomdla kule ndawo, njengoko kubonisiwe ngokwaziswa kukaSiri ngo-2011.
Ngelixa umatshini weVocalIQ kunye netekhnoloji yokufunda ngokuqhubekeka kwentetho inokufakwa kwizixhobo zasekhaya, inkampani ijolise ikakhulu kwizicelo zeemoto. Oku kubandakanya intsebenziswano neGeneral Motors. IVocalIQ izichaze njenge- "inkqubo yencoko yencoko yencoko" (isuntswana elidityanisiweyo), kwaye le nkqubo yokuhamba ngemoto inokuthintela umqhubi ekubeni angaphazanyiswa kukujonga izikrini. Itekhnoloji yayo yokufunda ngokwakho ivumela incoko yokwenyani phakathi komntu nayo yonke into edityaniswe kwi-intanethi, njengoko isitsho iVocalIQ.
Mhlawumbi okunomdla ngakumbi kukuba IVocalIQ kwixa elidlulileyo ndiyazi ezinxulumene kunye neGeneral Motors kunye nabanye abavelisi ukumilisela itekhnoloji yelizwi labo kwizithuthi. I-Apple okwangoku ibonelela ngeqonga leemoto elaziwa njenge Umdlalo weqonga, kwaye amarhe okuba usebenze kwimoto yombane, enkulu 'Iprojekthi yeTitan'Ukusuka kwiApple.