Iipodcasters zingaqala ukubona ukukhanya ekupheleni kwetonela, emva kokwazi ukusebenza kokuthengwa yi-Apple kwiphepha elijolise ekwenzeni umsebenzi wePodcasters. Eli qonga lenza umsebenzi wePodcasters, bobabini abaqalayo kunye neengcali, ngendlela elula. Kuphononongo olufanayo lwezicelo zeMac njengeGarajeBand, bayakhalaza ukuba iApple ayihlaziyanga imisebenzi ethile enxulumene nokuveliswa kwePodcast. Xa kwakubonakala ngathi iApple ishiye ecaleni isizukulwane kunye nohlelo lwePodcast, samangaliswa koku kuthengwa.
Iindaba zivela kwi KwiYunivesithi yeHardware. Iqonga sisiqalo esaziwa ngegama lika Gcina ugcino, ebekwe e-Oakland. Umsebenzi wawo kukwakha izixhobo zokurekhoda, ukucwangcisa kunye nokukhangela iifayile zeaudio. Ukongeza, ayisihlali nje sisixhobo semveliso, iyaqhubeka: ibandakanya injini yokukhangela ye-podcast, eyaziwa ngegama lika Ukuva.ch
U-Apple uqinisekisile ukuba sisiqingatha sokuthenga, emva kokubonisa onke amarhe kwinkampani, xa iphepha Kwiwebhu ukufikelela kubonisa umyalezo wokupheliswa kwemisebenzi ukusuka nge-28 kaNovemba. I-Apple izithintele ekuthini:
UApple uthenga iinkampani ezincinci zobuchwephesha amaxesha ngamaxesha, kwaye ngokubanzi asithethi ngeenjongo zethu okanye ngezicwangciso zethu.
Ngoko ke, Izicwangciso zenkampani ngokubhekisele kwihlabathi lePodcasting azaziwa, Kodwa kuba iApple ayiqheleki ukuthunga ngaphandle komsonto, siya kubona ukuba isilungiselele.
Indawo yokuGcina uPopu yasekwa ngo-2012 kwaye sele ikhulile ibulela kuthotho lotyalo-mali kunye nezibonelelo, enkosi kwiminikelo evela kwiBloomberg Beta, i-500 Startups kunye neKnight Foundation, phakathi kwabanye. Inkampani ikwanobudlelwane obusondeleyo ne-PRX; Ngo-2012, le mibutho mibini yasebenzisana ekwakheni inkqubo yeefayilini esekwe kwiwebhu ye-PRX.