Ukufika kweenkonzo zokusasaza umculo yayingumququ wokugqibela owawulahlekile u-Apple jonga ukuba utshintsho lomkhwa xa utya umculo lwaluyinyani, Ukuthengisa umculo ishishini lokusilela. Kodwa ngokusasaza sinokusebenzisa ividiyo. Enkosi kubhaliso olusinika ukufikelela kwikhathalogu phantse engenamda. Kodwa olu hlobo lwenkonzo ikakhulu lusinika uthotho lweTV, kuba ikhathalogu yeefilimu ezikhoyo zihlala zindala kwaye ngekhe sikwazi ukufumana iindaba okanye iifilimu ezisandula ukufika kwiithiyetha. Isisombululo kule ngxaki iTunes.
Kwingcaciso ephambili elandelayo, kunokwenzeka ukuba i-Apple izise isizukulwane sesi-5 se-Apple TV, isixhobo esixhasa umxholo we-4k HDR. Kodwa ukuze basebenzise ezi zinto, abafana baseCupertino kufuneka bongeze inani elikhulu lezihloko kwezi ezikhoyo ngoku nge-iTunes kule fomathi. Ukwenza oku, ebedibene iinyanga ezininzi kunye nezitudiyo eziphambili ukuze akwazi ukufikelela kwisivumelwano esizuzisa omabini amaqela kwaye akwazi ukubonelela ngeemovie kumgangatho we4k, kodwa kubonakala ngathi omabini la maqela akafikanga kwisivumelwano. Ixabiso ekufuneka bethengisile ngalo.
U-Apple ukholelwa ukuba ukuba ufuna olu hlobo lomxholo ludume, kufuneka alunikeze ngexabiso elinomtsalane, Iidola ezingama-20, nangona kunjalo, uphononongo oluphambili lujonga ukuba eli xabiso liphantsi kakhulu kwaye lifuna ixabiso lokuthengisa libe phakathi kwe-25 kunye ne-30 yeedola. Okwangoku imovie kumgangatho we-HD asinika yona i-iTunes kwaye efike nje kwiqonga le-Apple zithengwa ngexabiso kwi-20 yeedola, ke ixabiso liya kufana ngokuvumela ukuba sonwabele imovie kwi4k ngexabiso elifanayo.
E-Spain ixabiso lamafilimu akutshanje kwi-cinema li I-13,99 ye-euro yenguqulo ye-HD, ngelixa inguqulelo ye-SD ingama-11,99 euros, Iyavakala into yokuba iifilimu ezikumgangatho ophezulu ziyafumaneka ngexabiso eliphezulu. I-Apple ifuna ukuwulungisa lo mbandela ngaphambi kokuboniswa kwe-Apple TV entsha, ekulindeleke ukuba inikezelwe nge-12 kaSeptemba, kwiiveki ezimbini.