Ukuhanjiswa koluhlu lweeAirPods zeApple kunye noluhlu lweeBeats Bawele ngaphezulu kwe-30% kwikota yesithathu ka-2021Nangona kunjalo, inkampani esekwe kwiCupertino iyaqhubeka nokukhokela imarike yee-headphones ezingenazingcingo, ngokutsho kwabafana baseCanalys kwingxelo yamva nje abayipapashile.
Ngokutsho kwengxelo entsha evela Canalys, Apple wathumela 17.8 million True Wireless izixhobo, udidi olubandakanya AirPods, AirPods Pro kunye Beats uluhlu, ngekota yokugqibela 2021. La manani Bamele i-33.7% ngaphantsi kwithuba elifanayo lonyaka odlulileyo, ezantsi ukusuka kwi-26.8 yezigidi zeeyunithi ezithunyelwe ngenqanawa.
Nangona kunjalo, ngaphandle kokuhla okukhulu kwenani lokuthunyelwa, elinokuba nezinto ezininzi ezinje ngoluhlu olubanzi lweemodeli ezikhoyo kwintengiso kwaye abasebenzisi abaninzi bebelindele ukuqaliswa kwesizukulwana esitsha, i-AirPods 3, inkampani kaTim CookIyaqhubeka ukukhokela imarike, kunye nesabelo semarike ye-24,6%.
Kwindawo yesibini yiSamsung, ebandakanya iimodeli ezingenazingcingo ezivela kwi-subsidiary ye-Harman, ngesabelo semarike esili-12%. kwikota yesithathu, ukunyuka nge-10,8% xa kuthelekiswa nexesha elifanayo lonyaka ophelileyo.
Ngasemva kweSamsung kwakukho iibrendi ezinje I-Xiaomi, i-boAt kunye ne-Edifier ngesabelo se-6,8%, 3,8% kunye ne-3,8% ngokulandelelanayo. Ezinye iimpawu ezinikezela ngee-headphones ezingenazingcingo (I-True Wireless) imele i-49% eseleyo.
Lilonke, ukuthunyelwa kwezixhobo ze-TWS kwihlabathi jikelele kunyuke kancinci phakathi kwe-Q2020 2021 kunye ne-QXNUMX XNUMX. Imarike yonke irekhodiwe Ukuhanjiswa okuthe kwafikelela kwi-72,2 yezigidi zeeyunithi kwikota yesithathu ka-2021, ukwanda okumalunga ne-1,3% ngonyaka enyakeni ukusuka kwi-71,3 yezigidi ezithunyelwayo.
Ukusuka eCanalys banethemba lokuba yonke imarike ukubuyela ekukhuleni okuqhelekileyo kwixesha leeholide, kunye nokuba ii-AriPods ziphinda zandise isabelo sabo semarike, emva kokusungulwa ngo-Oktobha wesizukulwana sesithathu see-AirPods, imodeli enoyilo olutsha kunye neempawu zomsindo.