Amanzi asezantsi akhwela kwiiofisi ze-Twitter. Kwiinyanga ezidlulileyo, oko kwahamba i-CEO yangaphambili, uJack Dorsey, umseki-ntsebenziswano we-Twitter, kwafuneka ayithathe kwakhona le nkampani kwaye qalisa ukuzama ukwakha iprojekthi oyisekileyo, okwethuba elithile ngoku kubonakala ngathi ikhubazekile.
I-Twitter ithatha ixesha elide ubambekile ngaphezulu nje kwezigidi ezingama-300 zabasebenzisiNgelixa ezinye iinethiwekhi zentlalo ezinje nge-Instagram, sele idlulile kwizigidi ezingama-400 zokuzalwa emva kwenkampani yentaka eluhlaza okwesibhakabhaka. Olunye lolona tshintsho lubaluleke kakhulu olunokuthi luqhubeke kwi-Twitter, luya kudibana nenani labalinganiswa okwangoku abalinganiselwe kwi-140.
UJack Dorsey ufuna ukuwususa umda kwaye uwushiye kwi-10.000. Olu tshintsho luza kuthetha utshintsho kwimeko esifumana yona i-Twitter kwaye iyenze inethiwekhi ekhethiweyo ngabantu abafuna ukwaziswa ngalo lonke ixesha ngokukhawuleza, kodwa mhlawumbi umda weempawu yingxaki nge-Twitter.
Ukubeka ecaleni izicwangciso zexesha elizayo, i-Twitter ufuna ukuphucula umfanekiso wakhe ngokuqesha owayesakuba ngu-Apple PR uNatalie Kerris, owayesebenzela iApple de kwango-Epreli wonyaka ophelileyo. UNatalie uxele ngomhla wakhe ukuba uthatha umhlala-phantsi ebomini kwaye ebengenazinjongo zokubuyela emsebenzini nakweyiphi na enye inkampani, kodwa abaphathi be-Twitter ngokucacileyo bakwazile ukutshintsha ingqondo. UNatalie Kerris uza kungena endaweni yeGabrile Stickers kwipeseta, osandula ukushiya inkampani.
Kuyahlekisa oko I-Twitter ibuyela kubasebenzi abaye basebenza ngaphambili eApple. NgoDisemba ophelileyo, uJeffrey Siminoff, usekela-mongameli weyantlukwano kunye nokubandakanywa, washiya inkampani esekwe eCupertino ukuba ajoyine i-Twitter kwindima efanayo.
