Besithetha isithuba esingaphezulu konyaka malunga nezivumelwano ezahlukeneyo iApple efikelela kuzo ukwenza umxholo wenkonzo yayo entsha yevidiyo yokusasaza, inkonzo leyo, ngokwethiyori, ekufuneka ibone ukukhanya kwemini kulo nyaka wonke. Kodwa ayizukugxila kuphela kumxholo wayo kuthotho.
Kuyabonakala ukuba, i-Apple sele isivalile isivumelwano sokwenza ifilimu yayo yokuqala, ifilimu eya kuba yinkwenkwezi uBill Murray, umlingisi owazi ukuziqhelanisa namaxesha kunye namaxesha. Ubonakalise ukuba ngumdlali obalaseleyo kumdlalo weqonga nakwimidlalo ehlekisayo, nto leyo enokuthethwa ngabambalwa.
UBill Murray ukuba abe inkwenkwezi kunye noRashida Jones kwifilimu Kwiliwa. Ngokutsho kweZintlu, ifilimu usibonisa ubomi kamama omncinci odibana noyise, utata oye waba yinkwenkwe yokudlala kwisiXeko saseNew York. Indima, ekuqaleni, ibonakala ifanelekile kuMurray.
I-Apple ifikelele kwisivumelwano sokwenza le filimu, ifilimu eza kulawulwa nguSofia Coppola, oye walawula zombini iskripthi kunye nemveliso kunye no-Youree Henley. Oku bekungayi kuba yintsebenziswano yokuqala ka-Murray kunye noCoppola. Bobabini basebenza kunye kwifilimu edumileyo Lahleka kwi-Translation. Imveliso kolu khuphiswano lokuqala lwe-Apple kwifilimu iya kuqala kwinyanga ezayo kwisiXeko saseNew York.
I-Apple iqalile ukugxila kwiinzame zayo ekudaleni umxholo wokuqala ukuzama ukukhuphisana nazo zombini iNetflix, iHBO kunye neAmazon, abathi nabo batyala imali eninzi ekudalweni komxholo wokuqala kunye nochungechunge kunye neefilimu, iifilimu eziye zaphumelela ngakumbi phakathi koluntu kwaye sinokuzinandipha ngokukhululeka kwi-sofa ekhaya.
