Ngokutsho kwe-IDC (i-International Data Corporation), ikota emva kokuba i-Apple ingene kwimarike yokunxiba, yayibekwe njenge inombolo yesibini yomthengisi kwihlabathi jikelele ngokusondeleyo kulandelwa yi-brand yaseTshayina Xiaomi, eyaphela ikota exeliweyo ka-2015 (3Q15) njengembangi eyomeleleyo kumlo wesi sikhundla.
Ngokufanayo, i-XTC entsha ithathe indawo yesihlanu kwi-Samsung njengenkampani ethengisa kakhulu kwizinto ezinxitywayo. Ngoku ka I-Tracker yesiXhobo seKota kwihlabathi liphela yasungulwa yi-IDC, umthamo opheleleyo wothutho lwaloo kota ufikelele kwi-21.0 yezigidi zeeyunithi, i-197,6% ngaphezulu kwe-7,1 yezigidi zeeyunithi ezithengisiweyo kwikota yesithathu yonyaka ophelileyo. Indaleko ecacileyo ebonisa ukuba olu hlobo lwesixhobo luya luqiniswa ngakumbi nangakumbi phakathi kwabasebenzisi be-smartphone.
Ngokutsho kweengxelo zikaRamón Llams, UMlawuli woPhando we-IDC, Singafunda:
Amanqanaba okuqala emarike yokunxiba abone ukhuphiswano olumandla phakathi kwababoneleli abakhulu, kunye nabathengisi baseTshayina bathatha ithuba lokuthengisa ngokukhawuleza ukufumana isabelo semarike. I-China ivele ngokukhawuleza njengeyona marike ikhula ngokukhawuleza kwizinto ezinxitywayo. izixhobo, iinkampani zizimisele ukukhuphisana ngexabiso. kunye neempawu. Ukongeza, abavelisi abaninzi sele bezame uluhlu olubanzi lweemveliso kunye nokusetyenziswa. Umceli mngeni, nangona kunjalo, ngowokuba ngaba aba baniki-nkonzo bangakwazi na ukwandisa ubukho babo kwezinye iimarike ezingaphaya kwemida yelizwe.
Nangona kukho ukukhula okucacileyo kwimarike ngokubanzi, akukhange kubekho cannibalization phakathi kweemveliso, oko kukuthi, ii-smartwatches ziye zatsala ingqalelo enkulu yabasebenzisi be-Apple, i-Motorola, i-Peeble okanye i-Samsung, nangona kunjalo, abazange bafumane isabelo kwiimitha zokufaneleka.
Ekupheleni kwekota yesithathu ka-2015, imiqulu yokuthumela kwiindidi ezimbini zeemveliso landa ngokulandelelanayo unyaka nonyaka, into eboniswayo kukuba okwangoku, ezi ndidi zimbini zinokuhlalisana kwaye zikhule. Oku kukwabonelela abasebenzisi bokugqibela ngokukhetha ngokweempawu kunye nokusebenza okulungele iimfuno zabo, ukusuka kwimilinganiselo elula enxulumene nempilo ukuya ekusebenzeni okubanzi ngakumbi kodwa nakwixabiso eliphezulu.