Kwiintsuku ezimbini ngaphambi kokunikezelwa kweemodeli ezintsha zeMacbook, inkampani esekwe eCupertino ibonise iziphumo zezemali kwikota yokugqibela ye-2016, ehambelana neenyanga zikaJulayi ukuya kuSeptemba. Kwikota yokugqibela inkampani ibonile ukuba injani ingeniso yabo yehle yafikelela kwi-46.900 yezigidigidi zeedola Ngelixa izibonelelo zikwehlile xa kuthelekiswa nexesha elifanayo lonyaka ophelileyo, ukufikelela kwi-9.000 yezigidi zeedola. Kwangelo xesha linye lonyaka ophelileyo u-Apple ufumene umvuzo opheleleyo we-51.500 yezigidi zeedola ngelixa i-11.100 yezigidi zeedola.
Ngokumalunga nokuthengiswa kwesixhobo, sabona into abahlalutyi kunye neApple uqobo ababesele beyibhengezile. U-Apple uthengise i-iPhone ye-45,5 yezigidi kule kota yokugqibela ngelixesha linye kunyaka ophelileyo ithengise i-48 yezigidi zazo, oko kuthetha ukuba ukwehla kwe-5%. Ukuba sithetha nge-iPad, kubonakala ngathi ukuwa kuzinzile kancinci kwaye ukuhla kwintengiso kube yi-6%, isuka kwi-9,8 yezigidi kwi-2015 ukuya kwi-9,2 kwi-Q4.
Ukuba sithetha ngeeMacs, siyabona ukuba ukwehla kuye kwaba kukhulu kunokuba ukwehla kwentengiso bekuqikelelwe. Ukuthengiswa kweMac kwehle nge-14% kunyaka omnye, isuka kwi-5.7 yezigidi zeeyunithi ezithengiswe kwangexesha elifanayo kunyaka ophelileyo ukuya kwiiyunithi ezizigidi ezingama-4,8 zithengisiwe. Inkomfa elandelayo yeziphumo iya kuba sekupheleni kukaJanuwari kwaye apho sinokubona ukuba utshintsho olwenziwe kuluhlu lweMacBook Pro lukuvumela ukoyisa ukuthengisa okuphulukene nenkampani kwikota zamva nje.
Ukuba siyayaphula ingeniso ngelizwe, sinokubona ukuba inzuzo efunyenwe yiApple eMelika yehle njani nge-7, ngelixa e-China ukuthengisa kwehle nge-30% emangalisayo. Kuzo zombini iJapan neYurophu, ukuthengisa kuye kwenyuka nge-10 nange-3 ngokwahlukeneyo.
