Elona qonga likhulu lokusasaza ividiyo, INetflix ijongene nelahleko "engalindelekanga" yababhalisi ngenxa yokunyuka kwamaxabiso kwinqanaba lakho lenyanga.
Kwangoko kulo nyaka, iNetflix yakhumbuza abasebenzisi bayo abangamagqala ukuba ilungelo lifunyenwe ngabantu abadala kwaye banokuthi benze ntoni gcina umrhumo we- $ 7,99 iminyaka emibini, iyakuphela ngamanye amaxesha kwikota yesibini okanye yesithathu ka-2016.
Uninzi lwababhalisi abaluthandi ukunyuka kwamaxabiso eNetflix
Kwileta yakutshanje eya kubatyali mali benkampani, i-CEO ye-Netflix u-Reed Hastings uqaphele ukuba lilishwa kangakanani ukuba icandelo elibalulekileyo lababhalisi balo lisabela "ngokungalindelekanga" koku. ukunyuka kwamaxabiso okusondeleyo.
Inkcazo ayiqinisekisi
Ukuphulukana nala malungelo afunyenwe ngababhalisi abadala beqonga kuthetha ukuba umrhumo wenyanga uyonyuka uye kwi-9,99 yeedola ngenyanga, into ethi iNetflix ithethelele ngotyalo-mali olukhulayo kwimveliso yayo yempumelelo enkulu kunye nomgangatho onje nge "Orenji nguMnyama oMtsha", "iNdlu yeeKhadi", "iDaredevil", "iNarcos" okanye enye yezinto zayo zakutshanje, "Umhambi Izinto ", phakathi kwabanye.
Nangona kunjalo, amanye ala manqaku ("I-Orenji nguMnyama oMtsha", "iNdlu yeeKhadi") aqala ukubonakala ngo-2013, ngelixa intlawulo entsha ye- $ 9,99 ngenyanga ngenyanga yababhalisi abatsha iqale unyaka kwangoko, ngo-2014. ukuthandabuza kwiingxoxo ezibekwe yinkampani.
Ngoku, abo basebenzisi abanqwenela ukwenza njalo banokubakho gcina umrhumo we- $ 7,99 / ngenyanga ngokutshintshela ukuhambisa ividiyo ye-HD.
Le meko ichaphazele ixabiso lenkampani kwaye ityhalele phantsi ixabiso lokhuseleko lwayo. Izabelo zeNetflix zawa kwiipesenti ezili-15 phambi kokuba iziphumo zayo zinike ingxelo kwikota yesibini zenziwe esidlangalaleni izolo.
Iinjongo ezingafikelelwanga
Kule ngxelo, iNetflix ibonakalise ukuba yintoni ekulindelwe kwangoko ngokwenani lababhalisi. Ngokukodwa, wakuphawula oko kulindeleke ukuba kongeze malunga nababhalisi abatsha abangama-532.000 e-United States, kwaye malunga nezigidi ezi-2,10 kwihlabathi jikelele kwikota yesibini ka-2016. Inyaniso, nangona kunjalo, ayikhange ibaleke kwicala labo. Zombini iingqikelelo zingaphezulu kwenyani Ekugqibeleni, inkampani yongeze abathengi abatsha abali-160.000 e-United States kunye ne-1,52 yezigidi phesheya, ishiya itotali yekota kwi-1,7 yezigidi zabasebenzisi abatsha, phantse isigidi ngaphantsi kokulindelweyo.
NgokukaNetflix, la manani aphendula "kumaphephandaba ngokuqala kuka-Epreli wesicwangciso sethu sababhalisi bexesha elide," utshilo uReed Hastings, kwileta eya kubatyali mali.
Ukungaqondi kakuhle?
Ngakolunye uhlangothi, UHastings uqikelela ukuba amaxhoba ngenxa yokungaqondi kakuhle ngababhalisi abaninzi. Ngokutsho kwakhe, "amanye amalungu azibona iindaba njengonyuso lwamaxabiso olutsha olusondeleyo", endaweni yokuzibona njengokuphela kwexesha lombulelo kunye nokuqwalaselwa kwabona basebenzisi banyanisekileyo.
Njengasentwasahlobo isondela kwaye ke namaxabiso anyusiweyo, Ukhangelo lukaGoogle lonyukile ngabasebenzisi abafuna ulwazi malunga neendleko zokubhaliselwa kweNetflix. Inqaku elibonakala lihambelana neziphumo zale kota, utshilo uHastings.
Ngaphandle kokunyuka kwenkqubo kwiNetflix, "Nokuba leliphi na ixabiso, abantu abayithandi inyuka," uvumile uHastings. Kwaye oku ngelixa liqinisekisa oko Amanqanaba amaxabiso amatsha 'asebenza kakuhle' kumalungu amatsha.
Isiphelo
Kuyabonakala ukuba Amaxabiso eNetflix akanakugcinwa ngonaphakade. Kuyinyani ukuba abasebenzisi abakuthandi ukunyuka kwamaxabiso. Kodwa ayisiyonyani kangako INetflix ityale imali eninzi ukusizisela iimveliso ezikumgangatho ophezulu kwizinto ezisoloko zisanda. 7,99 okanye 9,99, kuzo zombini iimeko, ixabiso, ubuncinci, lanele.
Ukuba undibuza into endiyithandayo, ngokuqinisekileyo ndiza kuyiphendula Ndikhetha ukuhlawula i- € 7,99 ngenyanga. Kodwa andizukurhoxa ukuba umrhumo wam unyuka nge-euro ezimbalwa. Ubuncinci andizukukwenza ukubona i-panorama yokhuphiswano lwangoku eSpain.