Okwangoku, u-CEO we-Apple uTim Cook uzibandakanya neeprojekthi ezininzi ezongezelelekileyo ngaphandle kwezo zinxulumene nenkampani yakhe eCupertino. Njengokuba ebesenza iminyaka eliqela ngoku, usebenza ngokusondeleyo noNike njengelungu lebhodi yabalawuli.
Oko kutyhilwe luphawu lwezemidlalo namhlanje kukuba, ngenxa yotshintsho oluninzi lwendlela ebisenzeka kwiinyanga ezidlulileyo, uTim Cook ngoku uba inkokeli yabalawuli abazimeleyo bophawu, Ukukhuthaza ngale ndlela kwindaleko yayo ethile kunye neNike.
UTim Cook kudala exhasa inkampani yezemidlalo.
Inkuthazo ekudala ilindelwe eye yasekwa njengesiqwenga esibalulekileyo sesicwangciso sobundlalifa esikhuthazwe ngomnye wabongameli bakaNike kunye nomseki wentsebenziswano, uPhil Knight. UCook ukwangusihlalo weKomiti yeMbuyekezo yeBhodi kwaye ulilungu leKomiti yoLawulo yokuNyulwa kweZiko.
Knight, okwangoku, ubizwe ngegama «Umongameli oHloniphekileyo»Kwibhodi, ngelixa omnye usihlalo ukongeza kwi-Nike CEO u-Mark Parker uzakusebenza njengosihlalo webhodi esandula ukusekwa. Ngamazwi ka Knight ngokwakhe:
"Khange ndonwabe ngakumbi kukusetyenziswa kweBhodi ngesicwangciso sobundlalifa, kwaye ndiyavuya ukuba inkokeli ebalaseleyo njengoMark izakukhokela iBhodi."
"Ndizimisele ukuqhubeka ndisebenza ukuqhubela phambili ishishini lenkampani kwindima yam entsha okoko ndiza kuba negalelo ekukhuleni kwexesha elide nakwimpumelelo yohlobo oludumileyo njengeNike."
UNike noApple bonwabele ubudlelwane obusondeleyo ukusukela kwiintsuku zokuqala ze-iPod, xa aba babini babambisene ekuziseni i-Nike + yezixhobo ze-Apple zolu hlobo. Kwaye kunjalo UTim Cook usebenze kwinkampani ngobuchule bakhe ukusukela ngo-2005.
