Ngamanye amaxesha, kubonakala ngathi baninzi abantu abanexesha elininzi lokukhululeka kwaye bazame ukuthatha ixesha labo, bazinikele ekwenzeni olona phando lwahlukeneyo. Ngokutsho kophononongo lwamva nje lweBrand Intimacy, iApple Music, ethe kulo nyaka uphelileyo igqwesile kolu lwahlulo lukhethekileyo, Iwele kwindawo yesihlanu, idlulwa nguSpotify.
Uphononongo nge-Brand Intimidation, olulungiswe yi-MBLM, luthelekisa usetyenziso lwezentlalo kunye namaqonga ngokulinganisa inzululwazi yeemvakalelo amakhonkco abantu abawasekayo kunye neempawu. Kwinkampani nganye okanye inkonzo I-quotient yabelwe ngokusekelwe kwiimpendulo zesaveyi.
I-Apple Music ibekwe kuqala kuluhlu lwe-MBLM kunyaka odlulileyo, kodwa kubonakala ngathi kulo nyaka, izinto azihambanga kakuhle, njengokuba iye yodlulwa yiPinterest, Spotify, Pandora kunye ne-Instagram ngaloo ndlela. ISpotify yeyona nto iphambili. kumadoda ngelixa iPinterest yeyabafazi.
I-MBLM ivavanye abathengi be-6.200 bebonke e-United States, eMexico nase-United Arab Emirates ukufumana le datha. Abathengi ekwenziwe udliwano-ndlebe nabo babephakathi kweminyaka eyi-18 nama-64 ubudala. Njengoko sinokufunda kwesi sifundo:
Nangona iyinxalenye yendlela yethu yemihla ngemihla, i-app yentlalontle kunye neebhrendi zeqonga ziqhubekile nokungaqhubi kakuhle kuphononongo lwethu luka-2019. Ezi mpawu zibonwa njengezixhobo zasimahla. Basezantsi kwi-ecosystem ye-smartphone kwaye ukuthembela ngoku kuba ngumngeni ophambili njengoko ezi mpawu zizama ukukhula. Nangona kunjalo, amagcisa anamandla afana nePinterest adala amabhondi anamandla, ngakumbi kunye nabasetyhini
Ukuba sithetha ngeempawu kwaye kungekhona iimveliso, le nkampani efanayo ipapashe isifundo esifanayo ngoFebruwari, isifundo apho sibona indlela i-YouTube ibekwe ngayo kuqala, ilandelwa yi-Apple kwindawo yesibini kunye ne-Netflix yesithathu.
