Ndilandele iapile brand iminyaka emininzi kodwa, inyani, kule minyaka idlulileyo ndiyibonile indlela inkampani ebizinikele ngayo kwizixhobo ezenziweyo ezinje ngeekhompyuter kunye nabadlali bomculo ngoku inikezela ngeendaba ezininzi ukuba zibe neenkonzo zamafu ezinje ngeApple Music ukufumana ukubaluleka nokushiya "ukulahlwa", ukuba sithetha ngeendlela zomculo zasimahla ezishiya ngasemva, kubasebenzisi abangabhalisi.
Kukwimilebe yomntu wonke ukuba iApple, ngaphandle kwemizamo yayo yokuthanda ube nokusasaza iTV iyafumaneka kwiApple TV yayo entsha, ayinakho ukuvala izivumelwano ezinazo engqondweni kunye neenethiwekhi ezibaluleke kakhulu kumazwe ahlukeneyo. Sithetha nge-Apple eyahlukeneyo ukuya kumhlaba wokuchukumisa ngakumbi apho sinokuthi "bayintombi enyulu."
Njengokuba oko kwakungonelanga, sele kukhankanyiwe kwinethiwekhi malunga neengxaki iApple enazo ngokunxulumene nalo mbandela, ngoku uyeza intambo yeqela le-ESPN umongameli uJohn Skipper, kwaye wenza ezinye iingxelo apho, inene, ukhankanya ukuba iApple uqobo iyakhathazeka kukungakwazi ukugqibezela izivumelwano ezininzi ezinazo kwitafile yeeofisi ezininzi.
Sithetha ngamathuba okuba i-Apple ingene kwihlabathi elitsha, ilawulwa kude kube ngoku ngabambalwa abathi, ukongeza ekuqhubekeni ukuphucula iinkonzo zabo, bengazukuhlala belinde abo baseCupertino ukuba baqale boyise imimandla yabo. Eso sesona sizathu siphambili sokuba iApple ingafikeleli kwizivumelwano. Siqinisekile ukuba iinkampani ezidumileyo zehlabathi ezinjengeNetflix zinamandla ngokwaneleyo okubeka uxinzelelo kwintengiso eziyikhokelayo.
Konke oku kongezwe kwinto yokuba iApple TV entsha singathi iphume eziko kwaye inkqubo yayo ye-tvOS ngoku ikhula ngaphandle koncedo olungenakuphikiswa lweVenkile yeVenkile yeApple. Siqinisekile ukuba xa iApple inenkqubo eyoneleyo iya kuba lixesha lokusasaza iTV esiyilindeleyo Nangona uSkipper ekholelwa ukuba ikwi-2016 xa ezi nkonzo ziza kuhlawuliswa kakhulu.
