Kubonakala ngathi izinto azihambi njengoko bekufanele kwinkampani esekwe kwiCupertino kwiprojekthi yamva nje eyenziwe yinkampani. Sithetha ngeprojekthi yeTitan, ethi ngokutsho kweNew York Times iya kugxotha abasebenzi abangaphezu kwewaka abanxulumene neprojekthi yesithuthi sombane. Ngokucacileyo ngokutsho kweli phephandaba, iApple ifuna ukuqalisa kwasekuqaleni kuba ngokubonakalayo iprojekthi ayiqhubeki njengoko bekucwangcisiwe. Kuyabonakala ukuba esi sigqibo senziwe nguBob Mansfield, obephethe le projekthi kangangeenyanga ezimbalwa.
Nje ukuba iMansfield iphonononge onke amaxwebhu kwaye yaqinisekisa ubume beprojekthi, ithathe isigqibo sokusula isileyiti kwaye iqale ukusuka ekuqaleni, nangona isixa esikhulu semali i-Apple esele ityale kuyo. Kodwa kubonakala ngathi esi sigqibo kuphela esinokwenzeka ukuba inkampani ifuna ukwenza le projekthi ngeziqinisekiso eziphezulu, ngakumbi ngoku ukuba iMansfield, ingcali kwiiprojekthi ezikhethekileyo, ibuyele kwinkampani ngesicelo sikaTim Cook.
Ukugxothwa kwabasebenzi abaninzi kuya kwenzeka kwiintsuku ezizayo kwaye Iya kuchaphazela abasebenzi abangaphezu kwe-1.000, uninzi lwabo bevela kwaTesla, Ford kunye neGeneral Motors.. Kuyabonakala ukuba ukuza kuthi ga ngoku inkampani yenze iiprototypes ezininzi zesi sithuthi sombane sexesha elizayo, isithuthi ekubonakala ukuba sasinganikeli iziphumo ezifunwa yinkampani. Iingxaki zokuqala ezinzulu zenkampani zaqala ekuqaleni konyaka xa intloko yeprojekthi yayilahla ngenxa yokungafani okungenakulinganiswa noJony Ive, intloko yoyilo lwenkampani.
Kwiinyanga ezimbalwa ezidlulileyo kwakunamahemuhemu okuba iprojekthi iza kufika kwimarike emva konyaka, ngo-2021, kodwa ngolu hlengahlengiso lutsha, Kubonakala ngathi i-Apple Car yekamva iya kuthatha ixesha elide ukufikelela kwintengiso. Oku kulibaziseka kuya kubangela ingxaki enkulu kumdla wenkampani kule ntengiso intsha, kuba ngelo xesha, abavelisi abaninzi baya kuba sele bebonelela ngezithuthi zombane ezizimeleyo njengaleyo kuthiwa iApple iyilwe phantsi kweprojekthi yeTitan.