Ngenye imini, omnye unyaka, I-Apple iyaqhubeka nokuxhasa uninzi lwezizathu zentlalo. Esinye sezizathu zokuba iminyaka emininzi ixhaswe yinkampani yaseMntla Melika, yi Usuku lwabanesifo somdlavuza.
Ke ngoko, kwakhona, zonke iivenkile ezisemthethweni zebrendi, baya kunxiba imibala yabo ebomvu njengenkxaso kuwo onke amaxhoba kunye nezihlobo zesi sifo soyikekayo, kunye nokwenza ukuba abantu babone ingxaki yokwenyani ekhoyo namhlanje.
Ngale ndlela, iApple ithathe isigqibo sokufaka igalelo kwisizathu ngokuyixhasa ngokuthe ngqo: Kwintlawulo nganye eyenziwe ngeApple Pay kwivenkile yeapp, abafana abavela eCupertino baya kwenza umnikelo weedola ezi-1 al INgxowa-mali yeHlabathi yokuLwa i-HIV, iSifo sePhepha kunye neMalariya.
Ngokuka-Lisa Jackson, u-Apple uSekela Mongameli weNdalo esingqongileyo, uMgaqo-nkqubo kunye neNkqubo yoLuntu:
«Ukuqhagamshela kwiimveliso zethu kunye neenkonzo kunceda abathengi bethu ukuba bazimanye nathi kumzamo woku yenza isizukulwana sokuqala i-AIDS simahla. Ngokusebenza ne-PRODUCT (RED) ukunqanda ukosulelwa yi-HIV koomama baye kwiintsana zabo ezingekazalwa, sele sibona ifuthe elibonakalayo kwiindawo apho uncedo lufuneka khona kakhulu. Sizimisele ukuqhubeka nomlo kunye nokukhuthaza izizukulwana ezizayo ngale mizamo ibalulekileyo. "
Kwakhona, namhlanje Ivenkile yeApple iza kuzisa amabali okwenyani amaxhoba esi sifo, Ngale ndlela ke unikezela imbono yobuqu malunga nokuba ezi ndlela zamanyathelo ziyingenelo njani kwesi sizathu sibekekileyo.
Injongo yolu suku icacile: ukuphakamisa ulwazi malunga nesi sifo, ncede ukusikhusela kwaye ufundise indlela yokuphila nayo, kunye nokukhuthaza ukupheliswa kwe-HIV kwihlabathi liphela, kubandakanya amazwe ase-Afrika namhlanje anelona nani likhulu labachaphazelekayo.
Ngamazwi kaDeb Dugan, umphathi we-RED):
“Ukuzinikela kuka-Apple ekulweni i-AIDS akunakuthelekiswa nanto. Ayisiyo kwaphela into eyothusayo ye-160 yezigidi zeedola eqokelelwe kwiNgxowa-mali yeHlabathi ethe yachaphazela izigidi zobomi, kodwa kukukwazi kwayo ukuzisa ubushushu, ulwazi, amandla kunye nengqwalaselo yokugcina lo mbandela uphambili. Inkxaso yakho engagungqiyo ayinakujongelwa phantsi, kwaye Sibamba ngazibini kubo bonke abasebenzi baka-Apple ngokunceda into efana nale siyikhuthazayo (RED) ukufikelela kwinqanaba lama-500 ezigidi zeedola elinikiweyo ukunceda ukuphelisa esi sifo. "
Ukuza kuthi ga ngoku kulo nyaka, I-Apple inyuse malunga ne-30 yezigidi zeedola ukulungiselela le njongo, Ukunceda ukuseka amanyathelo othintelo kunye nokhathalelo lwabantu abosulelekileyo.
