Emva kokufa kwe Steve Jobs kunye nolandelelwano olulandelayo lwe Tim Cook njenge-CEO kwintloko ye iapile, inkampani yenze izigqibo ezithile ekusenokwenzeka ukuba intloko yangaphambili yenkampani yayingavumelani nazo.
"Cinga ngokwehlukile"
USteve Jobs wayesoloko efuna, kuba wadala inkampani iapile kunye noSteve Wozniak kwigaraji, enika inkampani yakhe umoya wemvukelo, ongahambelaniyo, oguqulayo kwaye ethetha ukuba ngelixa ezinye iinkampani bezizinikele kushishino kuphela, iapile ngokubhekiselele kwizinto ezahlukeneyo ezitshintshe imithetho yehlabathi yezobuchwepheshe. Isiqubulo sakhe saziwa kwihlabathi liphela:Cinga ngokwehlukile»eyayiyiminyaka eyimpawu yenkampani, ehamba phambili kwiintengiso ezininzi kunye nokukhankanya abantu abadumileyo abaye baguqula ihlabathi ngandlela-thile. Ngelixa imisebenzi Wayeyintloko yenkampani, leyo yayiyingcamango ababeyidlulisa, kungekhona nje kwiintengiso, kodwa kunye nezinto ezintsha zobuchwepheshe esizithathayo namhlanje.
El iPod waye (kunye ne iTunes) inguqu yomculo ngoonobumba abakhulu, kangangokuba yavuselela ishishini lomculo kwaye yanika indawo yokuphuma kuwo wonke loo mculo abantu abawukhuphelayo kwiinkqubo ezifana neNapster. Siza kuthini malunga iPhone… yatshintsha ipharadaym yetekhnoloji yemihla ngemihla, yatshintsha indlela esisebenza ngayo ngesixhobo esisinika i-intanethi, ifowuni, isidlali-mculo, umdlalo wevidiyo, imidlalo yevidiyo kunye nokunye okuninzi. iPad loo nto iye yatshintsha nendlela abantu abafunda ngayo. Zonke ezi yayiziinguqu ezivelisiweyo ezivela kwinyathelo kunye nombono we imisebenzi kunye nokuba isebe layo lophuhliso elimangalisayo lenze ukuba ibe yinyani.
Kodwa ngelishwa Steve Jobs Usishiyile i-2 kunye nesiqingatha seminyaka eyadlulayo kunye nomlandeli wakhe Tim Cook yathatha ulawulo lwenkampani, yenza izigqibo ezichanekileyo okanye ezichanekileyo, kodwa azibonakali zihamba ngendlela efanelekileyo. iapile Ndandisele ndikora.
Apple izigqibo zamva nje
Esi sihloko siphela sivela kokufunyanwa kwamva nje ngu iapile leyo, ngokucacileyo, iya kuthengwa yinkampani Ubetha ii-Elektroniki yasekwa ngu rapper odumileyo uGqr. Dre kwaye ojongene nokuvelisa ezo headphones ozibonileyo ngokuqinisekileyo kubantu abadumileyo kunye neembaleki, ukongeza kwinkqubo yomculo yokusasaza ekhuphisana neSpotify ngokwayo eUnited States. Oku kuthenga kubambe abalandeli bophawu lwe-apile bengalindelanga kuba bengazange bathenge uhlobo olunjalo (3200 izigidi yeedola) kwaye nangaphantsi kwiinkampani esele zidityanisiwe. iapile Ibisoloko iphawulwa ngokuzibophelela kwayo ekutshayeleni izinto ezintsha, hayi ngokuthengwa ngokuthe ngqo kweemveliso, ngoko ke oku kuthengwayo kusibuza ukuba ayithathi jiko kakhulu na. Tim Cook kumgaqo-nkqubo wenkampani.
Kwelinye icala sinomba wemali. Yaziwa kakuhle loo nto Steve Jobs Wayengengomntu ubalaseleyo, kude kube ngoku iapile wayebhekisela kuyo, ngoko ke ezinye zezigqibo zikaCook kulo mbandela ngokuqinisekileyo zaziya kumlahlekisela kwenye yemilo edumileyo kaJob. Izigqibo zokusasazwa 130.000 izigidi yeedola phakathi kwabaninizabelo ngokuthengwa kwezabelo kunye nokusasazwa kwezabelo, into engazange ibonwe ngaphambili iapile eyaqala ngo-1995 de kwasweleka imisebenzi ngaphandle kokwenza into efanayo. Ikwavumile ukutshatisa iminikelo yabasebenzi kwi-charity ukuya kuthi ga I-10.000 yeedola ngonyaka, iphucule iimeko zokusebenza zeefektri zayo kumazwe aphesheya ezinoxanduva lokwenziwa kweemveliso zayo kunye namanye amanyathelo ajolise ekwaziseni okusingqongileyo kwenkampani kunye nokuhlaziywa kweemveliso zayo. Zonke ezi zigqibo zinika inkampani uxanduva loluntu ngakumbi, kodwa masingaziqhathi, ayizozigqibo ngendizithathile. Steve Jobs.
Zonke izigqibo zineziphumo
Emva kokuphonononga ezinye zezigqibo ozenzileyo Tim Cook kuba nguye ophetheyo iapile, ngaphandle kokubagweba njengento enhle okanye embi, kubonakala kucacile ukuba inkampani iye yaphambuka kwindlela ebekwe yi-guru yenkampani kwaye yayizise impumelelo enkulu kwabo baseCupertino kwiminyaka eyi-15 edlulileyo. Ubungqina boku kukuba inqanaba lezinto ezintsha lehlile, kakhulu, ubuncinci ukuza kuthi ga ngoku ukusukela kwinyanga ezayo (kwisithuba nje esingaphezu kweeveki ezimbini) siya kuba WWDC 2014 apho banokubonisa khona into ethile, kodwa okubaluleke ngakumbi sisiganeko sikaSeptemba apho ngokuqinisekileyo baya kuthi kwaye ukuba sinamathela kwikhalenda yabo baya kubonisa imifuziselo yabo emitsha. iPhone 6 kunye iPad. Kuyinyani ukuba basanda kuphehlelela imodeli yabo entsha yedesktop, i Mac Pro, kodwa kuyinyaniso ngokulinganayo ukuba yimveliso egxile kakhulu kwinkalo yobungcali kunabantu ngokubanzi.
Sinokutsho oko iapile bonisa i iPad Ekuqaleni kuka-2010, bagxile kakhulu ekuphuculeni oko sele benako kunokuqhubeka nokuzisa iimveliso ezikhokelayo kwimarike kwaye izigqibo ezifana nezo besikhe sazikhankanya ngaphambili aziwuthandi lo msebenzi, kunokuba ziqhubele phambili kwindlela yohlengahlengiso. Kodwa ukuba kukho into eyenziwe iapile Inkampani ekuyo namhlanje ziimveliso ezintsha ezitshintshe imarike, hayi ngokuhlengahlengisa iimveliso kwiimfuno zabantu, kodwa ngokudala ezo mfuno kuthi ngokunikezela ngophuculo kubomi bethu bemihla ngemihla.
Siza kubona ukuba kwenzeka ntoni ekugqibeleni, mhlawumbi kuya kufuneka ndenze isilungiso ukuba Tim Cook inikezela kulo nyaka imveliso entsha (ngethemba) ethatyathwe kumzi-mveliso wayo wembono, into efana ne IWatch okanye imveliso eyahlukileyo esingekayirhaleli, siza kubona ukuba kwenzeka ntoni ngeemodeli ezintsha I-iPhone kunye ne-iPad, ukuba baphinda bahlengahlengise ngokunzulu okanye bacofe nje kancinci, into esiyaziyo ngokuqinisekileyo kukuba kungcono okanye kubi, oku kunye Steve Jobs Akwenzekanga.
Con cook se ya tomado mayor conciencia con el medio ambiente, con obra social y más preocupación por sus empleados, salió el ipad mini que es perfecto, salió ios 7, salió el ipad air que es el único ipad de 9,7 que merece la pena y no los armatostes anteriores. Y el iphone 5c, que aunque ha generado polémica, yo adoro mi 5c azul 🙂
No todo es malo oye! Tampoco se pueden crear necesidades exitosas todos los años.