UApple uthengisa i-iPhones ezizigidi ezili-10, ngoku yintoni?

Kwiiyure ezimbalwa ezidlulileyo i-Apple yabika iziphumo zemali kwikota yesibini yezemali iqinisekisa zonke iingqikelelo: Iintengiso ze-iPhone ziyawa malunga nezigidi ezili-10 zeeyunithi ezimbalwa ezithengisiweyo kunye nokwehla kwengeniso nge-8,6%.

Intengiso, ingeniso kunye neengeniso, zonke ziphantsi kwe-Apple

Kusengaphambili kakhulu kwaye kuya kufaneleka ngakumbi ukuhlalutya kwiinkcukacha ezithe kratya kunye nokuphumla okukhulu kwedatha enxulumene nentengiso, ingeniso kunye neengeniso ezixelwe phezolo ngu-Apple, nangona kunjalo, ezi datha zishiya indawo yokuthandabuza: I-9,8 yezigidi zee-iPhones ezithengisiweyo kunekota enye yonyaka ophelileyo, kwaye phantse i-24 yezigidi ngaphantsi kwekota yokuqala ka-2016.. Oku kubonisa ukuhla kwe-16% kwiintengiso zemveliso yeflegi yenkampani.

Kwaye esi sesona sizathu siphambili ukuhla kwengeniso kunye neengeniso ingxelo nguApple, into leyo Ayizange yenzeke iminyaka eyi-13, kwi-2003, xa i-iPhone, i-iPad okanye i-Watch yayingekho kwingcinga yethu.

I-Apple ifakwe kwisiqingatha sokuqala sonyaka-mali i-126.429 yezigidi zeedola (xa kuthelekiswa ne-132.609 yezigidi zeedola kunyaka odlulileyo) kunye nenzuzo ye-28.877 yezigidi (xa kuthelekiswa ne-31.593 yezigidi zonyaka odlulileyo) kuzo zombini iimeko, ngaphantsi kokulindelekileyo ngabahlalutyi. Ke, ukusukela ngo-Okthobha wonyaka ophelileyo xa unyaka-mali ka-2016 waqala, Inzuzo ye-Apple yehle nge-8,6%.

Ukuchukumisa ingqalelo kunye nokungabikho kokuzigxeka

Ngaphandle kwamathandabuzo Le meko imbi yenza umnxeba ocacileyo wokuvusa i-Apple, kwaye ayikokuqala oko inkampani sele iqalile ukuba iziphumo aziyi kuba zihle kakhulu. Kodwa sithini isimo sengqondo senkampani ngoku.

Ngakolunye uhlangothi, kwaye nangona kungenakuphikiswa, inkampani iye yafuna ukuqinisekisa abatyali-mali kwaye ngoko ivume ukunyuka kwe-50.000 yezigidi zeedola kwiprogram yokuthenga kwakhona isabelo kunye ne-10% kwi-dividend yekota, ihlawula i-0,57 yeedola ngesabelo ngasinye ngoMeyi 12.

Ngakolunye uhlangothi, Apple ibonisa ukunqongophala ukuzigxeka ngokupheleleyo kwaye, ubuncinci kumbukeli, kubonakala kujongeka kwelinye icala.

U-Tim Cook uthethelela ukuhla kwe-26% e-China ngokuchaza ukuba "Asikho nomoya ovuzayo njengonyaka odlulileyo okanye kwiinyanga ezili-18 ezidlulileyo, kodwa kuseluqoqosho oluqinileyo" kwaye "Kunyaka odlulileyo sasikhule nge-81% ."

Kwaye ngexesha lomnxeba wemivuzo, u-Cook wazincoma ngeziphumo ezomeleleyo nangona "imeko yezoqoqosho imbi" kwaye wanelisekile "kukukhula okuqinileyo kwingeniso yeenkonzo," ebhekisa kwi-iCloud kunye neApple Music. "Siyavuya kakhulu kukukhula olomeleleyo kwingeniso yeenkonzo, ngenxa yokomelela okumangalisayo kwe-Apple ecosystem kunye nesiseko sethu esikhulayo sezixhobo ezisebenzayo ezingaphezulu kwebhiliyoni enye," itshilo.

Kwaye ngoku oko?

Ungatsho phezulu, kodwa hayi ngokucacileyo. I-Apple ikhukula umboniso wayo ngeemveliso kunye kubonakala ngathi kuphulukene nenjongo ethile: abakumgangatho ophakathi abanokuthi ngandlel 'ithile bakwazi ukuhlawula phantse ii-euro ezingama-500 kwi-iPhone "eyenziwe lula kwiimpawu" kunye noyilo oluphantse lube neminyaka emine ubudala, okanye iiklasi eziphezulu ezikhetha iwotshi ye-euro eyi-18.000 okanye imitya elula ye-euro engama-750. Kwanabo babonakala bengayazi.

Kodwa isitshixo sikwi iPhone. Ibalelwa kwi-65% yeentengiso zenkampani, ingeniso kunye nengeniso, ngoko ke ukwehla kwayo okuqhubekayo kwiintengiso kubi kakhulu kunokuba abanye banyanzelisa ukuvuma. Iqhinga lokunyusa ixabiso le-iPhone minyaka yonke liyasilela, njengoko libandakanya izinto ezimbalwa ezintsha kunye nokubanga ukuba "sisixhobo esitsha." UCook ngokwakhe wathi ubone a isantya esicothayo sohlaziyo ngabasebenzisi ukufudukela kwi-iPhone 6S, xa kuthelekiswa ne-iPhone 6

Abo kuni balandela ngokuthembeka uApilelise, ngakumbi abo baphulaphulayo kuni Iintetho zeApple, uyazi ukuba, nangona singengabo abahlalutyi beengcali, salumkisa xa i-Apple yayisavuya ngokuphula iirekhodi zokuthengisa: "yonke into inomda", "i-Apple iya kugcina ixesha elingakanani eli nyathelo!", "kuya kwenzeka ntoni xa inkampani ibetha isilingi sayo".

Kaloku, lifikile elo xesha. I-Apple ibethe isilingi Nge-iPhone, abasebenzisi babonakala bediniwe kwishedyuli yohlaziyo kunye namaxabiso; Inkampani kuya kufuneka yenze utshintsho kuba ngoku akukho Steve Jobs oza kubuya azokusindisa iimpundu..

Emva kokuvalwa kweseshoni kwiWall Street, izabelo ze-Apple ziye zawa nge-8%.