Iinjongo ezibonakalayo zika-Apple zokufumana indawo kwimveliso yomxholo wee-audiovisual, nokuba kungayilwa kwenkonzo yokuhambisa umabonwakude, nokuba kungayilwa umxholo wayo we-audiovisual, okanye ngokudityaniswa kwezi ndlela zombini kubonakala ngathi yeyona ndlela ifanelekileyo.
Icandelo levidiyo esasazwayo yangoku inabadlali abanamandla abanjengoNetflix, iAmazon, iHBO, iHulu, kwaye ngaphandle kwemizamo kaApple "yokuluma" kweli candelo, phantse zonke iingxoxo zimile.
Iapile: umxholo wobunini okanye umxholo onelayisensi?
I-Apple inezixhobo ezifanelekileyo zokusasaza umxholo we-audiovisual, i-Apple TV, nangona kunjalo, ayinanto yokugcwalisa isixhobo kwaye ngaloo ndlela inyusa kakhulu isabelo sayo sentengiso. Ewe ikhona iNetflix, kukho i-HBO kwaye zininzi nezinye, kodwa ibiya kuba yintoni iApple TV ngaphandle kwabo? ISpain ngumzekelo omhle. Ngomxholo omncinci wokubonelela, iApple TV ayikaqali ukuvela kunye nomdla wokuzithemba de kufike ukufika kweNetflix kwilizwe lethu kunye nokwaziswa kwezinye izicelo ezinje ngeVidLib okanye usetyenziso lweRTVE.
Ubuncinane kwiminyaka emibini edlulileyo, ngelixa inkampani ilungiselela i-Apple TV entsha ngenkqubo yayo yokusebenza kunye nevenkile yesicelo, phakathi kwezinye izinto, iApple ibonakalise ukuzimisela kwayo ukuthenga iiprojekthi ezinokunceda ukukhuthaza kungekuphela esi sixhobo, kodwa Iinkonzo zayo ezinje ngeApple Music, ifikeleleka kwizixhobo zeIOS neMac.Kodwa ngokwe Injongo kwiphephandaba Ulwazi, Umdla wakho ekufumaneni umxholo wokuqala uhlala u-tepid.
Ngokwengxelo entsha, UApple akanamdla wokungena kwiimfazwe ezinelayisensi kwiiprojekthi zeebhiliyoni ezininzi neentshaba ezinamandla njengeNetflix okanye iAmazon.
U-Apple wathenga uthotho lukamabonakude olungabhalwanga ngokusekwe kwi "Carpool Karaoke" kaJames Corden eyaziwayo ukukhuthaza inkonzo yayo yeApple Music. Kwaye kwangaxeshanye, uceba uthotho lukamabonwakude olubizwa ngokuba "Iimpawu eziBalulekileyo" kwaye ichazwe njengedrama yomntu ophila ngokulinganayo noDkt.Dre, umseki-mbumbulu weeBeats kunye nomphathi wangoku weApple.
U-Apple uphinde wadibana nabameli beqhula elidumileyo uChris Rock ebutsheni balo nyaka ngenjongo yokufikelela kwisivumelwano nangona kunjalo uthethathethwano alukhokelanga ndawo kwaye u-Rock ekugqibeleni utyikitye isivumelwano se- $ 40 yezigidi ngeNetflix ezimbini.engcali eziza kubakho ngo-2017.
Njengoko le ngxelo ibonisa, Ukungabikho komxholo wokuqala we-Apple kubonwa njengengekho kwinkampani, enokuthi yenzakalise iinzame zayo zokwandisa isabelo sentengiso se-Apple TV..
Ukungabinalo iphepha [lomxholo] loqobo kukonakalisa amandla ka-Apple okwahlulahlula ukusasaza ividiyo yakhe ngokuchasene neentshaba ezinje ngeHulu, iNetflix, kunye neAmazon, nganye kuzo ngoku yenza eyayo imiboniso ebonisa ukuba inika ingqwalaselo enkulu ngaxeshanye. iilayisensi zothungelwano lukamabonakude. Oko kungathintela amandla e-Apple okwandisa isabelo sentengiso kwisixhobo sayo sokuhambisa ividiyo, iApple TV, kwaye itshixe abantu abaninzi kwi-ecosystem yeApple.
Ukungqubana kwemiqondiso kwiHollywood
Kule minyaka idlulileyo, I-Apple ibithumela imiqondiso exubeneyo nexubeneyo eHollywood malunga nomdla wabo kumxholo wokuqala, yongeza ingxelo.
U-Apple wadibana nabavelisi bakamabonwakude kunye nezitudiyo zaseHollywood benombono wokudala iinkqubo zethelevishini ezinikezela ngokukodwa kwi-iTunes kodwa phantse ngaxeshanye, mhlawumbi ngenxa yekratshi, uMlawuli oyiNtloko weeNkonzo uEddy Cue uxele ukuba uApple "akakho wokuzama ukwenza iinkqubo zikamabonwakude, ”kodwa uzimisele ukunika iingcebiso kunye nesikhokelo kubavelisi xa kunokwenzeka.
Ifestile iTunes
Nokuba zithini na iinjongo zomxholo wokuqala, Umgaqo-nkqubo we-Apple wokufumana i-bunnies ye-iTunes uye waba krwada, ubalisa le ngxelo. Inkampani kuthiwa yathethathethana nabavelisi boxwebhu lukaMichael Moore "iTrumpLand" kwangoko kakhulu ukuze kuqinisekiswe ukhetho lweTunes.
U-Apple unelungelo lokubonelela nge- "TrumpLand" kwi-iTunes ngaphambili kunezinye iinkonzo zevidiyo ekwi-intanethi, endaweni yokuyazisa kwiphepha lasekhaya le-iTunes, ngokutsho komntu obandakanyekayo kwiingxoxo. Ukuzibophelela kukhuthazo luka-Apple kubalulekile ngokwaneleyo ukunceda ufumane inkxaso-mali bhanyabhanya, utshilo lomntu.
Ngokucacileyo, abathathi-nxaxheba abaphambili kwezi ngxoxo zomxholo ngu-Apple nguJimmy Iovine, kunye nabaphathi be-Apple Music uLarry Jackson noRobert Kondrk.
