Ngokwolwazi oluvela kwiphephancwadi eyaHlukeneyo, uApple uqeshe abaphathi abatsha kwicandelo elijongene nokuvelisa iinkqubo zikamabonakude kunye nothotho. Ukusukela ekuqaleni konyaka, besifumana iindaba malunga neeprojekthi zika-Apple eziza kuthi gqolo zisenza Iplanethi yeeapps y IQumrhu leCarpool. Okokuqala, iApple ikhontrakte iinkonzo ze UVan Amburg kunye no-Erlicht UAronon, ababesakuba ngabasebenzi bakwaSony kwicandelo lokudala uhlobo lomdlalo weqonga. Emva kwexesha siye safunda ukuba iApple iyathetha-thethana neenkampani zemveliso yaseHollywood, ukufumanisa ukuba loluphi uhlobo lweeprojekthi ezinokungena kwigridi ka-Apple.
U-Apple wenze uhlahlo-lwabiwo mali lwe-1.000 yezigidi kuphuhliso lweeprojekthi ezili-10, ezinye zobukhulu bukaJennifer Aniston, oza kudlala indawo kuthotho. Kuyabonakala ukuba, I-Apple iyaqhubeka nokujikela kubaphathi beSony ukutyhala umxholo wayo. Abokugqibela beza kwinkampani ye-apile UKim rozenfeld, Umlawuli wangoku wenkqubo yeSony Pictures TV.
Kodwa ayisiyiyo kuphela ukongezwa okutsha nje. UMax Aronson kunye no-Ali Woodruff, uya kuba yinxalenye yeqela lophuhliso. Bobabini babekhe basebenza nabaphathi beemveliso zeApple. Okokugqibela, umfazi ujoyina ulawulo lwemveliso. Rita cooper lee, onamava njengomlawuli wentengiso we-WGN e-United States, uya kuba noxanduva lokuqondisa unxibelelwano, anike ingxelo ngomsebenzi wakhe kuTom Neumayr.
Kutshanje siye sazazi iingxoxo zokufumana indawo eHollywood, ukusondela kwizitudiyo eziphambili zemveliso Izitudiyo zeCulver. I-Apple ifuna ukukhuphisana nabadlali abakhulu kolu shishino, njengeNetflix kunye ne-HBO, ngoku amanye amalungu esiquphe seAmazon okanye iFacebook ajoyina ugqatso lomxholo wee-audiovisual. Siyathemba ukuba siza kuba neendaba kumxholo olandelayo we-Apple TV 5, apho siza kubona khona nganye yeenkqubo ze-Apple ngomgangatho ophezulu.