Kukhululo lwakamva nje luka-Apple, sabona ukuba njani enye into engenayo ithatha ukubaluleka okukhethekileyo kwingxelo yengeniso ka-Apple. Inkampani iyayazi, ukuba enye yemithambo yokufumana ingeniso kwiminyaka ezayo yimveliso yomxholo weTV. Ke ngoko, iya kusasaza umxholo wosasazo lwayo. Ukuba sijonga isicwangciso sika-Apple ngale ndlela: usasazo lweenkqubo ezimbini kunye ukuqesha iinkonzo zeengcali ezifanelekileyo kwicandelo, ibonisa ukuba iApple inomdla kakhulu kule marike, kanye njengokuba isiba yinxalenye yokhuphiswano lwayo oluthe ngqo.
Imithombo ye Wall Street Journal baphawula oko I-Apple ingakulungela ukuchitha ukuya kuthi ga kwisigidi sezigidi kwimveliso yeenkqubo ezili-1.000 isasazwe kwikhalenda ka-2018. Ngale nto ijolise ekubeni ngumgangatho kwicandelo kwaye ikhuthaze ukuveliswa kwakhona kwimidiya yayo, ukuqala nge-Apple TV kwaye idluliselwe kwezinye izixhobo.
Iingcali eziqeshwe yiApple kulo nyaka, zinamava phakathi kwezinye iindlela Sony: UJamie Erlicht y UZack Van Ambur, baya kufumana oluhlahlo-lwabiwo mali. Ezi ngcali zimbini ziya kuba neqela leengcali, zikhokelwa ngu UMat Cherniss, owayephethe WGN Melika, kude kube kufakwe kwiApple.
Bobabini, u-Erlicht noVan Ambur, Baza kuba kuthethathethwano neenkampani zemveliso zaseHollywood ukujonga umxholo ohambelana nefilosofi ka-Apple. Ukuza kuthi ga ngoku asisenalo ulwazi malunga nomxholo oza kuba nazo iinkqubo zeApple. Ngokubhekiselele kuhlahlo-lwabiwo mali, oku kuyafana ngokwemali neAmazon ngo-2013, kodwa ibonisa iipesenti ezingama-50 zento esetyenziswe yi-HBO ngo-2016.
Nangona kunjalo, iqhinga lika-Apple, ukuba sibambelela koko kwakusasazwa ngo-2017, ngumxholo wezoqoqosho, ngokuthatha inxaxheba kwamanani afanelekileyo avela kwilizwe lezolonwabo, i-cinema okanye umculo.
