Nangona kuza iapile uqhuba enye ye-Keynote yakhe edumileyo ngoku nentsomiweyo, ukuhlala phantsi okomzuzwana ukucinga ngento eyenzekileyo ngumsebenzi obalulekileyo namhlanje, xa sijonga into esiyibone izolo, mhlawumbi, ngakumbi kunangaphambili.
Izolo iapile Izise iindaba ezininzi, uninzi, ukuba ayingabo bonke, sele besaziwa, nokuba bekwimo yamahemuhemu kunye nokuvuza okuba, kufuneka kuqatshelwe, kuchanekile. Nangona kunjalo, wayene-ace emkhondweni wakhe: amaxabiso.
Hayi kudala Steve Wozniak yabhengeza ukuba, ngokuzalwa kwe-Apple, enye yeenjongo zayo yayikukudemokhrasi kwikhompyuter. Kwakhona ekuqaleni kwe-Apple, ingxelo enomdla yavakala kwinkampani ethetha into enje "ikhompyuter kuwo onke amakhaya aseMelika", ibinzana elibalulekileyo elingekuko kangako koko likuthethayo kodwa koko likubambe ngokwenene ngomxholo walo, ingxelo ebendisoloko ndinayo, nendiya kuvumelana ngayo ngokupheleleyo. Nangona kunjalo, namhlanje, ngelishwa, kwaye emva kokuba ndiphumle ingqondo yam emva kwayo yonke into eyenzekileyo izolo, ndiyazibuza ukuba isizathu sokuba nguloo moya wawuyindlalifa yenkcubeko ye-libertarian kunye nentsebenziswano eyavumela ukutsibela kuluntu. ulwazi.
Oko ndafumana i-iPhone 3G yam yokuqala, indalo yeapile iye yavuleka phambi kwamehlo am naphambi kwamehlo abantu abaninzi abandingqongileyo. Kwaye xa ndibuzwa ukuba kutheni ndineMac eyenza into efanayo nenye ikhompyuter exabisa isiqingatha kakhulu, impendulo ibisoloko ilula: ewe, mhlawumbi yenza into enye, kodwa iyenza ngcono, ihlala ihleli. inde kwaye intle ngaphandle. , kwaye nangaphakathi, ayinakuthelekiswa nanamhlanje. Kwaye, namhlanje, okokuqala okoko uSteve Jobs ephumile elusizi kwaye ekugqibeleni kwinkampani, ndiziva ndinemvakalelo engenakuthintelwa. ukuphoxeka kwaye ndiyaqonda ukuba izinto, e-Apple, zitshintshile ngokuqinisekileyo.
Namhlanje amagama amabini ahamba engqondweni yam xa ndicinga iapile ngasemva kwe Intwasahlobo phambili ukusukela izolo: dinero okanye ukufuna imali eninzi, kunye ne-elitism, okanye impepho elusizi yengqikelelo yobubodwa bobuhlanga.
Ungandivi kakubi, kukho izinto iapile Ndiyayithanda kwaye ndiya kuyincoma, yonke imihla ngakumbi, ukuba okoko ndibenzayo ndiya kuqhubeka ndibancoma ngokungathi ubomi bam buxhomekeke kuyo, kwaye bade bandenze ndizive ndinebhongo lokunikela ingqalelo kule nkampani: loo nzala igqithisileyo ukunyamekelwa kunye nokukhusela okusingqongileyo , ukuba inkxaso ngaphandle kwamathandabuzo kancinane amalungelo alinganayo, umsebenzi wakhe ekulweni AIDS, okanye umdla ogqithisileyo ekuncedeni ukuphucula iyeza ngaphandle kokucela nantoni na imbuyekezo emele. ResearchKit…Kodwa namhlanje sithetha ngenye into, sithetha ngeteknoloji.
Sasithetha ngexabiso kunye nokuzikhethela njengezizathu ezikhuthaza eli nqaku. Iimveliso ezintsha zezolo ziyamangalisa, akukho mathandabuzo, kodwa ngexesha elifanayo baye bakhonza ukuphakamisa onke amaxabiso. Kuphela i-Apple TV iphantsi kwe-30% kodwa lumka! Ayisiyonto yokukhuphela mahala okanye ingenazinjongo zimbi kuba, ngempazamo, yabhengezwa emva kokufika kwe-HBO, isicwangciso sokukhuthaza ukuthengwa kwayo. Kodwa kulungile, ukuza kuthi ga ngoku ayibonakali imbi kum, kude kuyo. Enyanisweni ndiyayibhiyozela. I MacBook Air Bahlaziywa, nangona ingeyonto yokukhwaza, kwaye banyusa ixabiso labo. Kwakhona, kulungile! Kulungile, izixhobo ezingcono, ukusebenza kakuhle okukhulu, njl njl. kuthetha ixabiso elithile elikhulu elibonakala lilungelelanisiwe. Yena iMacbook entsha I-Skyrockets, phantse i-€ 1500 eSpain, ngokuqinisekileyo ibiza kakhulu kune-United States kwaye, nangona i-USB-C isusa iintambo, yongeza i-adapters ukuba, njengoko bekungayi kuba ngenye indlela, ibiza imali eninzi. Nangona kunjalo, intsha kwaye ndiyaliqonda ixabiso layo kuba isathetheleleka, ngaphezulu okanye ngaphantsi.
Kodwa sifika kwi 15” iMacBook Pro Retina, akukho ndaba enyeNdiyaphinda, AYIKHO MNYE, kodwa ixabiso liyenyuka nge-220 kunye ne-270 €. Njengoko uSara Montiel omkhulu, nangona kunjalo wayesazi okuncinci malunga nale nto, wathi: "Kodwa kwenzekani, yintoni into eqanjiweyo." Ngale nto andinakukwazi ukuzibamba kodwa ndicinga ngezo ntlobo zabantu abacinga kuphela nge-akhawunti yebhanki ene-zero eninzi nangaphezulu yonke imihla ngeendleko zayo nantoni na. Ngapha koko, ndicinga ukuba naziphi na izimvo ezongezelelweyo aziyomfuneko kwaye sonke siye sayiqonda.
Kunye nexabiso, ndikhankanyile into malunga nokuzikhethela, kulungile, kunokuba i-elitism ngeyona ndlela imbi, kwaye apha sidibanisa zombini iikhonsepthi Apple Watch. Kwaye ndithi ngokucacileyo: Amaxabiso e-Apple Watch sisithuko esipheleleyo kubukrelekrele. Kuphela i-Sports Watch ifaneleka, kwimbono yam ethobekileyo, kunye ne-Apple, nokuba ixabiso layo libonakala lifanelekile, ngokwe-apula. Okunye kugqithisile ngokuthe ngqo.
Tim Cook uye wagxininisa ekwamkeleni ubukhazikhazi, ububodwa obungaqondwa kakuhle, bububhidanisa ne-elitism ye-recalcitrant, ubunewunewu, kwinkampani enqwenelayo, ndikhumbula kwakhona, ukubeka ikhompyuter kuwo onke amakhaya aseMelika kwaye ngale nto inika inkampani, kwi-brand. , ivumba elicaphukisayo lelona qela likhethekileyo; Kubonakala ngathi ngoku ekuphela kwento ekufanele yenziwe kukuthengisa iwotshi ye-10.000 yeedola kwivenkile yodidi eLondon okanye eParis ukuze ivele kwimagazini yefashoni yosuku. Andazi, andiyiboni. Kwaye ukongeza, uTim Cook unobuganga bokuthetha phakathi komboniso ukuba Eyona nto ayithanda kakhulu ngeApple Watch zizaziso, into eyenziwa nayiphi na i-$ 20-$ 30 ye-pseudowatch yaseTshayina.
Masibone. Kucacile ukuba yimveliso enqabileyo, phantse ubucwebe, obujoliswe kubaphulaphuli abathile kakhulu kwaye wonke umntu wenza oko akufunayo ngokwenene ngemali yakhe, nangona kunjalo ndiyazibuza ukuba yonke le nto iya kuchaphazela kangakanani umfanekiso kunye nekamva elivela kwi-Apple; Ndithe nqa si, kunye nesimo sengqondo esithathiweyo, I-Apple ingafa ngempumelelo (Emva kokutyhila amaxabiso e-Apple Watch, izabelo ze-Apple zawa, nto leyo enokuba sisilumkiso koomatiloshe).
Ndiyaxolisa ukuba nabani na uziva ekhubekile, akufanele kube njalo kuba eli nqaku aliyiyo enye into ngaphandle kokubonakalisa imvakalelo. E-Applelizados asinatyala nantoni na nakubani na, namhlanje i-Apple ayihlawulisi umvuzo okanye amatyala, kwaye sivakalisa izimvo zethu ngenkululeko epheleleyo esivumela ukuba, ngenxa okanye ngokuchasene, kwaye unokwenza oko ngoku kwizimvo. unayo ngezantsi.
