Nangona iApple ingahlali ingenelela kwiintlanganiso ezinje nge-CES okanye i-Mobile World Congress, enyanisweni ibikho ukusukela ngo-1992, kulo nyaka u-2020 ubalulekile. Inkampani yaseMelika imelwe ngokusesikweni nguJane Horvath. Akuzange kubonise nayiphi na into entsha yezobuchwephesha, kuba iApple sele izenzele eyayo intetho, kodwa ukuba yinxalenye yetafile ejikelezayo yokutshintsha izimvo.
Itheyibhile yokujikeleza enesihloko esithi "IGosa laNgasese", yamodareyithwa nguRajeev Chand (iNtloko yoPhando kunye neQela lePiko); URebecca Kelly Slaughter (ovela kwiKhomishini yoRhwebo kaRhulumente); U-Erin Eagan (UMlawuli weMigaqo-nkqubo yaBucala kuFacebook) noJane Horvath (uMlawuli weCandelo lezoBucala eApple).
U-Apple wayengekho kumsitho ofanayo ukusukela ngo-1992
Sele uyazi ukuba ngale mihla i Umboniso wezoMbane zabaThengi (i-CES) kwenzeka ntoni eLas Vegas ukusuka ngoJanuwari 7 ukuya kuJanuwari 10. Kwezi nkomfa, iinkampani zizama ukubonisa inkqubela phambili yezobuchwephesha eya kubakho kulo nyaka kwiimarike zaseMelika nasehlabathini.
Nangona kunjalo iapile ayithathi nxaxheba kwezi nkomfa ngokuthe ngqo, ewe Siyazi ukuba ufuna ukuzibeka ngokwakho ngeKhayaKit. Iinkampani ezininzi Bazisa iimveliso ezihambelana nale teknoloji. Kodwa lo nyaka ukhethekile kuba inkampani inabameli bokwenyani kulo nyaka we-CES ngesandla soMphathi wabucala.
Kwi-CES ayizizo zonke izixhobo zokubonisa. Kukho iingcaciso-ntetho ezibaluleke kakhulu ekufuneka zithathelwe ingqalelo ezingafanelekanga ukuba ziphoswe. Omnye wabo uthetha ngobumfihlo bazo zonke ezi zixhobo zibonakalisiweyo kwezi ntsuku. Itekhnoloji inokuba lilungu elinje kodwa ibe ngumngxunya omkhulu apho amawaka eedatha zabucala anokubaleka.
Imicimbi yabucala kwi-Apple njengokubuya kwi-CES
Kwitafile ejikelezayo uRajeev Chand amodareyithayo, konke oku kuxoxiwe kwaye iApple ibikho kuyo. Into engazange yenzeke ukusukela ngo-1992. Ubumfihlo yinto ebalulekileyo kwinkampani yaseMelika ukuba ibuyele kolu hlobo lomsitho.
Umbono ka-Apple, oziswe kwitafile ngumlawuli wawo, ibikukukhuthaza imigangatho yabucala engqongqo kunye namanyathelo athathiweyo okukhusela umsebenzisi ngaphakathi kwinkampani. Injongo ka-Apple, utshilo 'Beka abathengi esihlalweni somqhubi' ukuqinisekisa ukuba balawula ngokupheleleyo idatha yabo.
Elinye ibinzana ebelibhalwe kuxa bendisithi: yeApple, indlela yabucala iqala kwasekuqaleni, “Kuyo yonke imveliso entsha, nakwizigaba zokuqala kuyilo, sinenjineli eyimfihlo kunye negqwetha labucala elinikezelwe ukusebenza neqela ». Into ebonisa oko I-Apple ayixakeki yimidlalo xa kufikwa ekukhuseleni umsebenzisi wokugqibela.
Omnye wabantu obeka eyona nzame kulo msebenzi wokukhusela idatha yi-CEO yenkampani uqobo. UTim Cook, uthethile oku amatyeli aliqela kunye nezibhengezo zokuba inkampani iyazazisa zikwakhanyisa kakhulu. U-Horvath uthe malunga noku "u-Tim Cook uzibophezele ngokumangalisayo kwimfihlo kwaye uhamba ngenkampani."
Ixesha likwanempikiswano kwintetho
Kwakukho nexesha etafileni lempikiswano evela kuKhomishina uSlaughter, echaza ukuba "ibixhalabele indalo yonke apho wonke umthwalo wokukhusela idatha uwela kubathengi". Nangona kunjalo, wafumana impendulo ekhawulezileyo nenesinyanzelo kule ngxelo ivela ku-Apple, ochaze amanyathelo athe amkelwa ukuthintela eso sigqibo:
- Ukwahlula ubumfihlo
- Iqhubekeka kwisixhobo
- Izikhombi ezingahleliwe zeSiri kunye neeMaphu. Unike umzekelo aqonda ngawo ukuba iApple isebenza njaniXa ubuza uSiri malunga nemozulu, iApple isebenzisa kuphela idatha yakho kwinqanaba ledolophu ukunqanda ukuqokelela ulwazi oluthe kratya lwendawo. Kodwa ukuba ucela uSiri ukuba afumane iivenkile zokutya kufutshane nawe, uSiri usebenzisa ithuba lobude ukuqinisekisa ukuba ikunika iingcebiso ezikufutshane.
I-Apple ikwenze kwacaca gca ukuma kwayo kubucala kunye neendlela ezilandelayo ukuyiphumeza, into abanye abakhuphisana nayo abaninzi abangatsho okufanayo.
