Ukuza kuthi ga ngoku u-Apple khange ayikhankanye ikomkhulu lakhe eCambridge. Ukuthengwa kwenkampani yeVocallQ kwahletywa ngo-Okthobha u-2015, kodwa kwakungekho nxibelelwano luqinileyo. Ukusukela namhlanje ilogo yeApple ikwifadade yesakhiwo. Kuyamangalisa ukuba ilogo yeapile imhlophe, ubuncinci kwiivenkile zorhwebo. Ngeli xesha i-apile linemibala eluhlaza okwesibhakabhaka, ebonisa into eyahlukileyo.
Kubonakala ngathi, I-Apple izakwabela isakhiwo kwi-90 Hills Road kuphando kunye nophuhliso kwaye ngakumbi ikakhulu ekuphunyezweni kweSiri, nangona eli nqaku lingaqinisekiswanga. VocallQ iya kuba yinkxaso-mali okanye isebe elixhomekeke kwiYunivesithi yaseCambridge, enjongo yayo ikukusetyenzwa kolwimi lwendalo. Ityala lakhe lokuba sifumene ukusebenzisana neGeneral Motors kwiiprojekthi zokwazisa intetho. Ukuthengwa kuka-Apple ngo-2015 kubonakala kufanelekile ngezigidi ezili-100 zeedola. Ikomkhulu laseCambridge elinganisa ngaphezulu kwe-2.500 yeemitha zesikwere, linemigangatho emibini kwaye liza kubamba abasebenzi abangama-30 abavela kwiApple nakwinkampani yalapha.
Isitshixo ekuthengeni i-Apple yayichanekile ekuqondeni ilizwi nguVocallQ. Uvavanyo lube nenqanaba lempumelelo le-90%, xa kuthelekiswa ne-20% yeSiri.
Kwiinyanga ezidlulileyo sifumene inkxaso eneenjongo ngakumbi kwi-Apple ukuya kumncedisi wayo, ngakumbi ukuba kunokwenzeka nge Inkxaso ecacileyo kaTim Cook yobuGcisa bobuGcisa, eyona nto iphambili kuyo kufuneka ibe nguSiri. Iisampulu zenkampani kule teknoloji intsha zihlala kwimibutho eyahlukeneyo kunye nokupapashwa.
I-Apple inokufuna ukwahlula izakhiwo zayo kunye nelogo ekungeneni. Ngale ndlela undwendwe lunokwazi kwangaphambili ukuba yintoni eya kuba ngaphakathi. Umzekelo: umhlophe ngowezitolo, uluhlaza okwesibhakabhaka kwizakhiwo zophando, kunye nohlaza kwimveliso yamandla. Siza kubona ukuba uwuthatha njani lo mbandela kwiinyanga ezizayo.