Saqala ukuyibona e-India, kamva kwihlabathi jikelele xa iapile yehlise ixabiso leApple Watch, kwaye ngoku siyayibona kwakhona kwilizwe leRising Sun apho inkampani yeCupertino yehlise ixabiso lama-iPhones nge-10%.
I-Apple ithatha impumelelo entlokweni yayo. Yinto ebendiyithetha ixesha elide apha nakwiipodcast zethu zeApple Talkings. Isizukulwana ngasinye esitsha se-iPhone sixabisa ngaphezulu kunangaphambili, intambo yesilicone elula kumashumi amathandathu ee-euro, umtya weHermès Manchete ubiza ama-euro angama-750 kwaye ayisiyonto intsha iMacBook, ngentsebenzo efanayo naleyo yeMacBook Air ukusuka ngo-2011, yayibeka kwintengiso phantse ngama-50% ngaphezulu ngexabiso ngaphezulu koku, kuba "intle."
I-Apple ayijongi kububodwa, njengoko kuyo yonke imbali yayo iye yatyholwa, ukuba ayibhekiseli kubukrelekrele, kwaye yonke into inomda. Akwanelanga ukususa i-iPhone "yexabiso eliphantsi" kwimbali, engabizi kakhulu, ukunciphisa umkhuhlane wempumelelo. Kuninzi okufunekayo kuba masijongane nayo, iimveliso ze-Apple ezibiza kakhulu, kuya kuthatha ixesha elide ukuzihlaziya kwabo bethu sele beqinisekile, kwaye bambalwa abasebenzisi abatsha abazakufikelela kwindalo. Kwaye konke oku kuguqulela kwinto enye: ukuthengisa okuncinci.
Ukuthengisa okuncinci kuyiloo nto ihlangabezana nayo i-iPhone, ethi okokuqala kwimbali ingafezekisi okulindelweyo. Ewe ndiyazi, i-iPhone ayikho kwimeko enzima, incinci i-Apple. I-iPhone ayikayeki ukuthengisa, ithengisa nje kancinci, kodwa le yeyona nto ibalulekileyo, kwaye kwinkampani, kubonakala ngathi baqala ukuyiqonda, nokuba zithunyelwa kangakanani na ngokusesikweni okanye kwiibhloko zeblogi ezikhohlakeleyo. ngokubeka ityala "ukunyuka kwexabiso lenten yaseJapan." Thumela amaqanda! Njengomphathiswa "Phila Honduras!" Watsho.
I-iPhone yehle ngexabiso e-India ukuthengisa ngaphezulu. I-Apple Watch yehle ngexabiso kwihlabathi liphela ukuthengisa ngaphezulu. Kwaye ngoku i-iPhone iyehla ngexabiso eJapan, apho sele iyimpumelelo yokwenyani, ikwathengisa nangakumbi. Kwaye nabani na ofuna ukubona enye into kukuba akakwazi ukuphuma kubhabhu yakhe encinci.
Imakethi ye-smartphone iya isiba nokhuphiswano ngakumbi, umgangatho uphezulu kwaye izinto ezingabizi kakhulu. Ukuba iXiaomi yenza i-premium ye-premium ye-smartphone kwaye iyithengisa nge-400 euro, kutheni i-Apple ingenakuyenza? Kutheni le nto iApple ingafuni ukuyenza?
Ngokucacileyo oonobangela abaze bahluke, kwaye abanatyala, kodwa abo banoxanduva, mhlawumbi, mhlawumbi, banokuba beqala ukubona ukukhanya ezantsi kwetonela lempazamo yabo.
Ukuphela ngeendaba ezaqala ngayo esi sithuba, i-iPhone yehle nge-10% eJapan ke ngoku i-iPhone SE iqala apho ukusuka kwi-euro ezingama-383, ngelixa eSpain kuyakufuneka sihlawule i-euro ezingama-489 kwaye e-United States i-359 euro (+ Irhafu yelizwe). Kwaye i-6 GB ye-iPhone 64s eJapan ngoku ixabisa i-euro ezingama-720, kwaye apha eSpain i-euro ezingama-859. Ngapha koko, akukho ndlela yakuyithatha.
Ingaba ucinga ntoni?
ukuba iApple ithwele inertia enkulu kaSteve Jobs eseleyo ekufeni kwakhe kude kube ngoku. Kungoku ke xa iliza le-inertia liqala ukuncipha, masithembe ukuba kwiminyaka eli-10 inkampani ekuthiwa nguMsebenzi kuphela eyaziyo ukujongana nayo ayizukuphazamiseka.