Iminyaka eliqela idlulile ukusweleka kukaSteve Jobs kodwa kuhlala kukho iindaba esingazaziyo ekukhanyeni. Ukuba ufundile i-biografi kaSteve Jobs uyazi ukuba kwabaninzi wayengumbono obalaseleyo kodwa kwabanye wayengumntu okhohlakeleyo. Inyani yile yokuba kubonakala ngathi ngokweengxelo ze Owayengumphathi wentengiso wenkampani, uRon Johnson, USteve Jobs khange acinge ukuba licebo elilungileyo ukwenza iiGenius Bar ekuqaleni.
Enye yezinto imisebenzi yayihlala ikhuthaza yayikukuba umsebenzisi wokugqibela akufuneki abenolwazi lwekhompyuter okanye abe nolwazi oluninzi lobuchwephesha ukuze akwazi ukusebenzisa iimveliso zakhe. Ngesi sizathu, wayengafuni ukuba abo bathengi kufuneka balamle neengcali kwi Ibha yeGenius, Kwaye kukuba abo bachwephesha bangenakho ukuba nezakhono kwinkonzo yabathengi kumanqanaba angaphandle kwelizwe labo lobugcisa.
USteve Jobs wayeqinisekile ukuba amagcisa aza kuba yinxalenye yeeGenius neeBhari ngekhe abenaso isidima sokukwazi ukufikelela kumthengi ngendlela encinci yezobuchwephesha kwaye yiyo loo nto wayengathembi uluvo lweeGenius neeBhari ezenziwa nguRon wayecebisa. Nangona kunjalo, lo mphathi wangaphambili wayeyazi indlela yokudlala amakhadi akhe kwaye Yenze imisebenzi yabona ukuba uchanekile ukuba "amadoda amadala" Oochwephesha ukuba banokuba neengxaki ekwenzeni ukuba izinto ziqondwe kuluntu ngokubanzi, ezingazukuba nzima kangako kulutsha oluza kuthi kamva lube ziingcali ezisebenzayo.
Imisebenzi khange ithathe xesha lide ukuqonda ukuba kuyinyani ukuba abakwishumi elivisayo belixesha bakhule benobuchwephesha obuninzi obubajikelezileyo, ke abasayi kuphinda babenayo iprofayile yeetekhnoloji "ezicocekileyo", ke baya kulungela isikhundla. Ingcali ye-Genius Pub. Ubungqina boku kukuba imisebenzi ngokwakhe wayenophawu lwentengiso lweGenius Bar ebhaliswe kwiintsuku nje ezimbalwa.
