Izolo iapile izolo thaca iziphumo zayo zemali kwikota yokuqala ka-2014. Kude kwizityholo zokunqongophala kwezinto ezintsha kunye nemiqondiso ye "debacle" yenkampani, iye yagcina kwaye yandisa inzuzo yayo kwikota yemali enzima kakhulu inikwe ukuba ihambelana nokuqala konyaka kunye nokuphela kwexesha lokuthenga iKrisimesi.
I-Apple yongeza inzuzo yayo kwikota yokugqibela.
Ngomhla wama-29 kuMatshi wokugqibela, ikota yesibini yonyaka e-United States ivaliwe (ngokuhambelana nekota yokuqala yekhalenda ka-2014), kwaye izolo iapile yenza iziphumo zayo esidlangalaleni: inkampani yeCupertino iphumelele kwiintengiso zekota 45.600 iidola ezigidi kunye ngekota inzuzo eshiyekileyo $10.200 billion, ilingana ne-11,62 yeedola ngesabelo ngasinye. Iziphumo ezithi, xa zithelekiswa nentengiso ye-43.600 yeebhiliyoni zeedola kunye nenzuzo eyi-9.500 yeebhiliyoni zeedola okanye i-10,09 yeedola ngesabelo ngasinye esifunyenwe kwikota enye yonyaka odlulileyo, iqukumbele ngokunyuka kweenzuzo.
Ii-iPhones ezininzi kunye neeMacs; ii-iPads ezincinci kunye nee-iPod.
Ukuba sijonga ezi ziphumo zoqoqosho zamva nje ngosapho lwemveliso, sikuqaphele oko iapile uthengise iiyunithi ezininzi ze ii-iPhones kunye neeMacs kunakwikota enye yonyaka ophelileyo, kodwa ngaphantsi iPads y Iipods kunangelo xesha linye. Nangona umkhwa wosapho iPod Kuye kwatsala iminyaka, kwaye ukuba ichaneke ngakumbi, ngokoqobo ukususela ekuzalweni kokuqala iPhone, kunye I-iPod inokutshintshwa yi-iWatch elindelekileyo, iindaba ezithile zokuhla kweentengiso ze iPads Ayinakuba ziindaba ezithe nangayiphi na indlela yanelisa inkampani.
Ngaloo ndlela, phakathi kukaJanuwari noMatshi ka-2014, iiyunithi ze-iPhone ze-43,7 yezigidi zathengiswa, ezimele ukwanda kwe-16,8% xa kuthelekiswa nekota efanayo kwi-2013. ngelixa intengiso ye-iPad kwiimodeli zayo ezahlukeneyo zafumana ukuhla kwe-16%, ukufikelela kwi-16,3 yezigidi yeeyunithi ezithengisiweyo ngekota esele iphelile.
Ngokuphathelele kuluhlu IMac, iapile ibonise ukuba intengiso ifikelele kwi-4,1 yezigidi zeeyunithi, i-1% ngaphezu konyaka ongaphambili. Nangona kunjalo, ukubuyisela umva okukhulu, akukho kukhathazeka ngaphantsi kuba bekulindelekile, kuye kwawa iPod: usapho lwabadlali bomculo abasuka kwinkampani yeapile elunyiweyo bathengise nge50,9% iiyunithi ezimbalwa ezihambelana ne Izixhobo ezizigidi ezi-2,7 ithengisiwe. Imveliso esinokuthi ngayo iyancipha ngokupheleleyo, nangona kunjalo iapile Akabonakali naziphi na iimpawu zokuxhalaba ngaloo nto.
I-China kunye ne-iPhone, izitshixo zeziphumo zamva nje.
Njengoko bekusenzeka ukususela oko yasungulwa ezandleni ze Steve Jobs emva kwi-2007, isitshixo ekukhuleni kwenkampani yeCupertino ilele kwi iPhone zombini "ixabiso" layo ngokwayo kunye nokuba "ngumnyango omkhulu wokufikelela" kwi-ecosystem yenkampani kubasebenzisi.
Kwaye kule ngqiqo, i iPhone idlale indima eqinisekileyo kula manani amva nje kuba, nangona intengiso ibonakala igcwele ngamakhulu eemodeli ze-smartphone, iPhone de iapile Ifumene isabelo semarike kwiindawo ezahlukeneyo ezinkulu ezifana ne-United States, iJapan, iJamani, i-United Kingdom kunye neCanada.
Iintloko zeApple, uTim Cook, kunye neChina Mobile, uXi Guohua, kumsitho wesivumelwano. / ALEXANDER F. YUAN (AP)
Kodwa emva kokukhula, i-protagonist ibonakala ithatha isigqibo: iTshayina. Imarike enamakhulu ezigidi zabasebenzisi abanokubakho I-Apple yayazi ukuba kufuneka ibambe, kwaye yenza njalo kwaye oku kubonisiwe. Emva kwenkulu Isivumelwano esifikelelwe phakathi kwe-Apple kunye ne-China Mobile ngoJanuwari ophelileyo, ukuthengiswa kwe-iPhone kunyuke nge-13% kuloo marike.
Amathemba anebhongo nokukhulisa.
Ngayo yonke le nto kwaye kuthathelwa ingqalelo amanani ehlabathi iapile, emlonyeni we-CEO yayo Tim Cook, ubonisa esidlangalaleni umyalezo "wokuzingca nokwaneliseka" ngelixa uhlala uphembelela intelekelelo malunga neemveliso ezintsha zexesha elizayo eza kuqaliswa yinkampani, uhlobo lomyalezo, esingathandabuziyo, olusebenza kakuhle kakhulu kulo:
«Siyazingca kakhulu wethu Iziphumo zekota, ngakumbi ukuthengisa okunamandla kwe iPhone kunye neentengiso zerekhodi kwiinkonzo» (…) «Siyilindele ngolangazelelo ukwazisa iimveliso ezintsha kunye neenkonzo ukuba iApple kuphela inokubeka kwimarike».
«Senze i-13.500 yeebhiliyoni zeedola zokuhamba kwemali esebenzayo kwikota kwaye sabuyisela enye i-21.000 yeebhiliyoni zeedola yemali kubanini-zabelo ngezabelo kunye nezabelo ezithengiweyo kwikota kaMatshi.», utshilo umlawuli wezemali we iapile, Peter Oppenheimer.
