Injalo loo nto, kubonakala ngathi UApple wenza isikolo kuzo zonke iindawo zayo kunye neyokugqibela ukujoyina i-Genius Bar trend iye yaba yi-brand yaseJamani i-BMW, ewe, lowo uthengisa iimoto, kuba kubonakala ngathi baya kubeka okanye sele bekwisigaba sabo "se-beta" kunye ne-Genius. kubathengisi.
Xa iApple yaqala ngeeGenius Bars kwiivenkile zayo, Uninzi lweenkampani "zahlekisa ngalo mbono" kwabo baseCupertino. Nangona kunjalo ngoku, kubonakala ngathi iApple Stroe zezona venkile zinengeniso emhlabeni.
Inkampani yaseJamani I-BMW igqibe kwelokuba iqhubeke nombono ka-Apple kwaye ukuqala kulo nyaka uzayo kuya kubuza bonke abathengisi ukuba bobabini abasebenzi bamagqala kunye nabaqeshi abatsha bayazi itekhnoloji yeemveliso zabo, ngaloo ndlela bekwazi ukuphendula abathengi abanokubakho kuyo nayiphi na imibuzo enxulumene nezithuthi ezikwigumbi lokubonisa, kunokwenzeka Bade baxhobise nge-iPads kwaye babizwa ngokuba yi "Genius".
Le nkqubo intsha Iya kubizwa ngokuba yi "BMW Genius Yonke indawo" kunye ne-BMW ifuna ukufezekisa inani elikhulu lokuthengisa kunye nesithuthi sayo sombane esiza kuhlala kwiintengiso e-United States ekuqaleni kuka-2014. kwindawo yokubonisa isithuthi exhobe ngee-iPads kunye nokwazisa abathengi abanokubakho ngokweenkcukacha ezinkulu.
Umahluko phakathi "kwabathengisi abaqhelekileyo" kunye ne "Genius" kukuba i-BMW ayiyi kuhlawula ikhomishini kwintengiso nganye eyenziwayo, kodwa baya kuba nomvuzo omiselweyo wenyanga. Inkampani inethemba lokuba umsebenzi we "Genius" kubathengisi iya kutsala abantu abatsha be-tech-savvy yeeyunivesithi ezifuna ukusebenza iiyure eziguquguqukayo.
Kubonakala ngathi abanye baye basebenzisa olu hlobo lwenkonzo kubathengi, kubonakala ngathi yamkelwe kakuhle. Ezinye iibrendi eziphambili ezifana neGeneral Motors sele zamnkele inani elifanayo kubathengisi bazo. I-BMW Genius iya kunika abathengi ubutyebi bolwazi, zombini ividiyo kunye ne-audio, ukubanceda benze isigqibo sokuba yeyiphi imodeli yokuthenga.Olunye ulwazi - I-Apple ngokuqinisekileyo irhoxisa iintengiso zayo ze "Genius".
Imvelaphi Inkcubeko