Iimfihlo ezili-12 zityhilwe kwityala eliphakathi kweApple ne Samsung

Kule veki iphelileyo siyasazi isigwebo kwityala lokugqibela lokuphula umthetho welungelo elilodwa lomenzi phakathi I-Apple kunye ne-Samsung. Kodwa ngaphaya komxholo wesigwebo okanye isohlwayo esiwiselwe umoni, eli tyala lishiye thina mfihlelo inkampani enomdla kakhulu.

Ukusilela okukhulu kweempawu: ukutyhilwa kweemfihlo

Nokuba uphawu luphumelele okanye luyaphulukana kolu hlobo lokumangalelwa kwelungelo elilodwa lomenzi, ezi nkampani zichaphazeleka kuviwo olunzulu kunxibelelwano lwazo lwangaphakathi okanye kwiingxelo zazo zokwenza izinto ezintsha, ukuze zingqine ukuba msulwa okanye ityala, nto leyo ekhokelela kwinto ethile ulwazi Zenzelwe ukuba abasebenzi babone ukukhanya kunye noluntu ukuba bafunde ngezinye zeemfihlo zeshishini. Eli tyala lakutshanje alikho ngaphandle kwaye nazi ezinye zezo mfihlo.

Abasebenzisi bafuna into esingenayo

UManzana. Abathengi bafuna into esingenayo

Olunye lokuvuza kokuqala okutsala umdla wethu luthotho lwezilayidi, zomhla ka-Epreli 2013, apho iApple ibonakala ngathi iyazazi izibonelelo zezixhobo ezikhuphisanayo kwii-iPhones zayo. Kwezi zilayidi ungayibona indlela abalaselisa ngayo ukuba "abathengi bafuna oko singenako" kwaye babonakalise njengeempawu ezinqwenelwa ngabasebenzisi iiterminal ngezikrini ezinkulu kunye namaxabiso asezantsi, kwaye abonise ukuba isantya sokukhula kwentengiso "siyacotha" koku isizathu.

Bakwacacisa ukuba abo bakhuphisana nabo "bayiphucule kakhulu i-Hardware kwaye, kwezinye iimeko, i-ecosystem yabo" ngokucacileyo kwi-Android njengoko kubonisiwe kumfanekiso olandelayo.

I-Android yayinezinye izicwangciso, de yaphuma i-iPhone

Iifayile zangaphakathi ziye zavela kwaye Iincwadana zenkqubo yokusebenza yomhla ka-2006, unyaka ongaphambi kokuba kukhutshwe i-iPhone yokuqala, apho unokubona indlela inkqubo yokusebenza eyenzelwe ngayo izixhobo ezineekhibhodi zomzimba (isitayile seBlackberry) nalapho kungekho datha ibonisa ukuba bazimisele ukusebenzisa izikrini zokuchukumisa. Kunyaka kamva ukukhutshwa kwe-iPhone yoqobo kwatshintsha zonke izicwangciso.

Idabi elikhulu lentengiso

Eminye imida apho kulinganiswa khona ezi zigebenga zibini yeyentengiso. Ngale ndlela, bekukho ii-imeyile zangaphakathi ezivela entloko yesebe lentengiso le iapile ukhalela impumelelo kwimikhankaso yentengiso yakwa-Samsung, impumelelo abangenayo. UPhil Schiller uthi ngokubhekisele kwisibhengezo senkampani yaseMzantsi Korea kumdlalo wokugqibela weSuperBowl:

«Kuhle kakhulu, kwaye andinakukunceda kodwa ndicinge ukuba aba bantu bazimisele ngayo (…), ngelixa kunzima kuthi ukudibanisa inkcazo ekholisayo ye-iPhone. Kubuhlungu oko kuba sineemveliso ezingcono kakhulu.«.

Ukhuphiswano luyaphucuka

Kubonakala ngathi iapileNgaphandle kweziphumo ezihle kakhulu zezemali kunye nezentengiso, ichaphazelekayo ngokwanda kwesabelo sentengiso kunye nesantya sentengiso esinayo Samsung, ebalaselisa amanye amaxwebhu angaphakathi, athunyelwe nguye U-CEO uTim Cook, Intoni "Baziphucule ngokumangalisayo izixhobo zabo zokusebenza kunye nezinto eziphilayoUkuza ngaloo nto abantu bayifunayo.

Xa iSamsung yancoma iApple

Kuyabonakala ukuba, umva ngo-2008, umlo phakathi kweebrendi wawungengoyiki kwaye uphawu lwaseMzantsi Korea lwancoma izibonelelo ze iPhone (Ndisandula ukukhupha iinyanga ezimbalwa ezidlulileyo) nakwinkampani yaseCupertino, esithi "ichaze ngokutsha amandla emarike yaseNyakatho Melika"Kwaye iyaqhubeka ichaza ukuba ngelixa ezinye iimveliso zixakekile zoloyiso lodidi lwesintu"iya kuphelelwa lixesha " U-Apple uxakekile esenza ukuba udidi luphelelwe lixesha".

Injongo No.1… iApple

Ukusuka kwindumiso ukuya ekugxekeni kukho inyathelo kwaye njengesampulu, iqhosha. Kwiminyaka nje emi-3 emva kokudunyiswa malunga nokuchazwa kwakhona kwecandelo, Samsung itshintshe iqhinga, njengoko iqinisekisiwe ziingxelo zangaphakathi, kwaye eyona njongo yayo yayikukuwisa isigebenga saseMelika. Kolu xwebhu bamisela indlela yokubetha iapile nokumisela njengenjongo ephambili.

Ukoyikwa kweSamsung kwe-iPhone 5

Ukuphehlelelwa kwe- iPhone 5 Yayiyinyani eyayikhathaza kakhulu Samsung, ukuya kuthi ga kwinqanaba lokuba kule imeyile yangaphakathi, Ithunyelwe ngumphathi we CEO ngoko UDale sohn, kwaqondwa ukuba “kuyakubakho itsunami xa iPhone 5 hit ezivenkileni, phakathi kukaSeptemba no-Okthobha"Ke inkampani yaseMzantsi Korea igqibe kwelokuba izikhusele ngohlaselo kwaye iphumeze iphulo lokuthomalalisa olu phehlelelo. Eli phulo libandakanya ukubonelela ngamathuba okuzama iimodeli zabo simahla Qaphela 2 kunye neGPS S3, kunye nezicwangciso ezihlawulelwa kwangaphambili ze-S3 kunye nokuhlaselwa iapile kubuthathaka bayo, njengobungakanani bescreen.

USteve Jobs kunye ne "crusade" yakhe

Yinto eyaziwayo ukuba Steve Jobs Khange ndibenalo uvelwano Uphando, kodwa enkosi kolu vavanyo sikwazile ukuqiniseka ukuba kungakanani na imisebenzi Ukhuphiswano nolu hlobo. Kwi-imeyile ethunyelwe kumagosa aphezulu ayi-100 enkampani yeapile imisebenzi Thetha nge "Imfazwe engcwele”Ngokuchasene nenjini yokukhangela kwaye igxininisa injongo yokoyisa imbangi yayo kwixesha langemva kwePC kunye nezincinci, ukukhanya, iitheminali ezincinci kunye nendawo enye egcina isiseko somsebenzisi esinyanisekileyo. Ngaphambili i-CEO yangaphambili ye iapile Kwakungagungqi kwaye kucwangcisiwe ukukhuphisana kwaye kubetha injini yokukhangela ngandlela zonke, nokuba kukwinkonzo, usetyenziso, usasazo lomculo, okanye ukugcinwa kwelifu.

Ukuba imbangi yakho iphantsi, kuya kufuneka uyigqibe

Sele siyazi ukuba kwishishini akukho zihlobo kwaye nangaphantsi kwezona meko zimbi. Njengoko ikhutshiwe kwifayile ye- imeyile yangaphakathi ye UMichael pennington (Umphathi wentengiso kuzwelonke Samsung America) ethe yavela kweli tyala, ukusweleka kuka imisebenzi "lelona thuba lihle lokuhlasela iPhone”. Le imeyile ibhalwe nje kwiintsuku ezi-5 emva kokubhubha Steve Jobs, esibonisa indlela elikhuphisana ngayo eli candelo.

Imfazwe emdaka, kodwa ayoyiki

Enye yezinto ezivelileyo kwezi zimanga zikukuthini Samsung sele ihamba ngocingo, isungula uhlaselo e iapile kwelinye icala kodwa ukubonelela ngezinto kwelinye. Kule meko, amanye amaxwebhu ayaziwa apho Samsung iceliwe Uphando makube nguye ohlaselayo iapileKuba abemi baseKorea bangababoneleli kwabo baseCupertino (omnye wabathengi babo ababalaseleyo) kwaye bebengafuni iimbambano ezinokubeka emngciphekweni intsebenziswano. Ngokucacileyo Uphando Wathi hayi.

Ukulunga okuqhelekileyo ukuba bayasebenzisana

Okokugqibela ndifuna ukuqaqambisa i-imeyile yangaphakathi evela iapile, ngongenelelo lwalo kanye Steve Jobs, ebhekisa kwisivumelwano "sokungabikho kobundlongondlongo" phakathi kweenkampani ezininzi ukuze bangabi basebenzi omnye nomnye ngokurhoxa kwimivuzo, into eyaphula imithetho ye-antitrust kunye neenkampani ezichaphazelekayo ziya kuba Iapile, uGoogle, iAdobe, iIntel, iLucasfilms kunye nePstrong. Kwimeyile evuzayo kuye kukhanye njengoko Steve Jobs (Umphathi we-CEO wangaphambili iapileWabuza Eric Schmidt (owayesakuba ngumongameli kunye nomphathi we-CEO wangaphambili Uphandoukuyeka ukuqesha abasebenzi iapile. USchmidt waqhagamshelana nentloko yezabasebenzi kuGoogle ukuze afunde okungakumbi malunga nesifundo kwaye waphendula imisebenzi esithi umntu onoxanduva lokunikezela kubasebenzi sele egxothiwe kwaye ngekhe iphinde yenzeke. Emva kwexesha imisebenzi yayiza kubazisa abaphathi bakhe, kubonakala ukuba bonelisekile ngokuphela kwalo mba okoko wayigqibezela i-imeyile ngobuso obunoncumo.

UMTHOMBO: latercera.com