Inkonzo yomculo yokusasaza iApple, uApple Music uqeshe intatheli uAlex Gale ukuba abambe uxanduva lokulungelelanisa iqela labahleli beliqonga lomculo kunye namanye amaqonga, anje ngeBeats 1 kunye neTunes. Umoya izakuqala ukusebenza kwiiofisi zeApple ngoMvulo olandelayo.
UAlex Gale wayekhe wasebenza eBillboard, eComplex, eVibe nakwimagazini iXXL, ngokutsho kupapasho olwahlukeneyo, olukhuphe iindaba. Amasango aza kusebenza phantsi kolawulo lukaJen Robbins, Umlawuli weeprojekthi kunye nomgca wokuhlela wenkampani.
Umsebenzi ka-Alex Gale iya kuba kukongamela yonke imixholo ebhalwe kumaqonga omculo ka-Apple kubandakanya iBeats 1 kunye neTunes. Ngokukahluka, nako uya kujongana neeprojekthi ezinxulumene neqonga levidiyo elitsha yeyiphi iApple esebenza ngoku mva kwaye eqhubeka nokusinika inani elikhulu lezihloko.
Kule Cawa iphelileyo, uApple uqinisekisile kwiWall Street Journal, ukuba liqonga ine 36 ababhalisile abazizigidi. Njengoko besikuxelele izolo, ngokweli phephandaba, iApple Music inokugqitha kwinani lababhalisi beSpotify eUnited States kulo nyaka, ukuba ukukhula kweqonga langoku kuyaqhubeka.
Okwangoku, iApple Music ikhula ngezinga le-5% ngenyanga, ngelixa iqonga lomculo laseSweden, iSpotify, likhula kwinqanaba le-2%. Kufuneka kukhunjulwe ukuba okwangoku, I-Spotify ine-70 yezigidi ezihlawula umrhumo kunye nokukhula kwayo ukusukela oko kumiliselwa kwenkonzo yokusasaza umculo ka-Apple kuye kwanda kakhulu, kwaba yinto yokuba inkampani isilele ukuba liqonga lomculo lokukhetha uninzi lwabasebenzisi abathanda umculo.