Njengoko impumelelo yokusasaza iinkonzo zevidiyo ezinjengeNetflix, iComcast, iAmazon, iHBO, kunye nezinye zikhula, Ukuqeshiswa kweemovie bhanyabhanya iTunes kunye nentengiso yentengiso yehle ngezantsi kwesiqingatha.
Ngokwengxelo yakutshanje epapashwe liphephandaba The Wall Street Journal, Isabelo sika-Apple sokuthengisa umxholo wevidiyo kunye nerenti sehle nge-20 ukuya kwi-35 yepesenti, enyuka ngaphezulu kwama-50 eepesenti ngo-2012, ngokutsho kwemithombo yaseHollywood.
Los iinkonzo zokusasaza, ethi ngentlawulo ethobekileyo yanyanga zonke inikezele ngexabiso eliphantsi lemiboniso bhanyabhanya, uthotho, amaxwebhu kunye nezinye iinkqubo, ikakhulu abajongene nale meko, ngaphandle kokulibala Ixabiso elikhulu lokuqeshisa kunye nokuthenga kweTunes, ihlala iphakame kakhulu kunexabiso lokuthengisa imveliso.
Ngale ndlela, apho ukuthengisa kunye nerenti yeTunes iMovie zitshona, IAmazon ibone isabelo sayo sentengiso sikhula ngeepesenti ezingama-20. Ngeli xesha, umboneleli wentambo ophambili waseMelika, IComcast sele ifikelela kwipesenti ezili-15 Isabelo sentengiso seemovie kunye nemidlalo yeTV.
Kufuneka kuqatshelwe ukuba oku kwehla akufani kwisini ababukeli njengoko iApple ikhuthaze iifilimu ezizimeleyo kwaye ityikitye izivumelwano zamalungelo awodwa kumxholo oveliswe ngaphandle kwee studio ezinkulu, waba ngumncintiswano onamandla kule ndawo.
Impendulo yeCupertino Kula manani kukuba iApple ijolise ekunikezeleni abasebenzisi ngeenkonzo zobulungu ezinjengeNetflix kunye neHBO ngeVenkile ye App. Ukongeza, ikwaqwalasele ukuba ukurenta kweebhanyabhanya kunye nokuthengwa kukonyukile ngaphezulu kweenyanga ezilishumi elinambini ezidlulileyo ukufikelela kwinqanaba eliphezulu ngaphezulu kweminyaka elishumi, ingxelo eyahluke kule ngxelo.
Ngokubanzi, Ingxelo Icacisa ukuba irente yedijithali yokuthengisa kunye nentengiso inyuke ngepesenti ye-12 kunyaka ophelileyo, Iinkonzo zobhaliso ezinjengeNetflix kunye neNkulumbuso yeAmazon inegalelo ekunciphiseni kwengeniso ukusuka kwirenti. Ukuthengiswa kwefilimu kukwabonile ukwehla kwengeniso, ukuya kuthi ga kwiipesenti ezingama-21 xa kuthelekiswa nama-29% ngowama-2015.
Ndiyathemba ukuba babeka ngakumbi ukunyusa kunye nezaphulelo ukuze bavuselele ukuthengwa kwedijithali kweemovie
Kodwa ukuba kuyinto eqhelekileyo, ngento oyihlawulela imovie kwi-iTunes, ubona isiqingatha senyanga kwiNetflix, kwaye ndicinga ukuba kwezinye iinkampani.