Ngomhla wama-24 ka-Agasti 2011, Steve Jobs ngokuqinisekileyo wasishiya isikhundla sakhe njengo CEO ye-Apple enikezela ngenduku kwi-CEO ekhoyo Tim Cook. Abahlalutyi kunye nabasebenzisi baqikelele, nangaphambi kwesi siganeko, i-debacle ye-Apple kwixesha lesibini emva kweMisebenzi, nangona kunjalo, oku akuzange kube njalo kwaye u-Cook uyazi, ngendlela yakhe, kungekhona nje ukugcina kunye nokwandisa impumelelo inkampani, kodwa nokungaqondise kwakhona eminye imiba ebalulekileyo kuyo. Izolo, iphephancwadi elidumileyo IXESHA, yapapasha inqaku elibangel’ umdla kakhulu elatyobelwa ngu UVictor Lucerson phantsi kwesihloko "Iindlela ezi-4 uTim Cook atshintshe ngayo i-Apple njenge-CEO" apho abonisa khona isizathu sokuba abo bacinga ngolu hlobo bephosisile kwiingqikelelo zabo.
Iindlela ezi-4 uTim Cook utshintshe i-Apple njenge-CEO
Kwiminyaka nje emithathu, U-Cook ubonise impazamo abawele kuyo abo bathandabuzayo; Isipho sesikhumbuzo sikaCook sifike kule veki njengoko isitokhwe senkampani sifike phezulu. Eli xabiso lesabelo elitsha nelinempumelelo libonisa ukuba abatyali-mali bayabathemba abo bathe Tim Cook uyenza.
NguCook kuphela owayenokuya eTshayina
imisebenzi akazange alubeke unyawo eTshayina, lo yayingumsebenzi wakhe umpheki njengegosa eliyintloko elisebenza kule nkampani phambi kokuba uSteve Jobs anyanzeleke ukuba arhoxe kwisikhundla sakhe ngenxa yemeko yokugula kwakhe. Ukusukela kwindima yakhe njenge-CEO, uCook uthathe eyona ndlela yokujongana nelona lizwe linabantu abaninzi emhlabeni, elityelela izihlandlo ezininzi, edibana namagosa karhulumente kwaye evavanya iifektri apho zivela khona iimveliso ze-Apple. Isiphumo sokuhamba kukaCook sisivumelwano esisayinwe kunyaka ophelileyo kunye neChina Mobile, eyona nkampani inkulu yefowuni yeselula, ukuthwala i-iPhone. Ukugxila kwakhe kweli lizwe kube neziqhamo. I-China ngoku yeyona ntengiso ikhula ngokukhawuleza kwi-Apple, ivelisa i-5,9 yeebhiliyoni zeedola kwingeniso yekota yokugqibela.
Alithandabuzeki elokuba [uCook] uyayibona inyani yokuba iChina iya kuba yintengiso yokuqala ye-Apple, utsho umhlalutyi uThomas Husson.
Isivumelwano neChina Mobile izise iinzuzo ezinkulu kwiApple
Wenze "isandla sakhe" kwisitokhwe sika-Apple ngokuthenga kwakhona isabelo
Abatyali-mali bexesha elide babebiza iapile ukusetyenziswa ngcono kwe-160 leebhiliyoni zeerandi kwimali ebeyigcinile. Ngelo xesha, iMisebenzi yayingahoywa ingcebiso evela kuWarren Buffet yokusungula a ukwabelana ngembuyekezokodwa umpheki uye wasungula isicwangciso esikhulu sokuthenga isitokhwe sokubuyisela i-90,000,000,000 yeedola kwisitokhwe senkampani. Oku kwanelisa abatyali-mali ngokufaka imali ezipokothweni zabo, kunye nokuphucula umfanekiso wemali yenkampani ngokwandisa umvuzo wayo ngesabelo ngasinye. Isicwangciso sokuthengwa kwesabelo, esandisiweyo ekuqaleni kwalo nyaka, siye sanceda izabelo ze-Apple ziphinde zibuyele kwiinyanga zamva nje emva kokuwa ukusuka kwixesha elide eliphezulu ngoSeptemba 2012. Enyanisweni, ngokutsho kweBloomberg, i-25% izuza ukuba ixabiso lesabelo senkampani ukususela ekuthengeni i-$ 18 yezigidigidi. yezabelo zayo ibe yeyonambuyekezo ingcono eyakha yabonwa emva kokuthengwa kwezabelo.
Ukwahluka kwemveliso engundoqo ye-Apple
Inxalenye yempumelelo yemali ye-Apple ivela kwinto yokuba ivelisa uluhlu oluncinci lweemveliso ezithengiswa kakhulu. umpheki iye yatenxa ngandlel’ ithile kwesi sicwangciso ngokuzisa izinto ezahlukeneyo kwi-iPad (i-iPad Mini) kunye ne-iPhone (i-iPhone 5c) esebenza njengenye indlela enexabiso eliphantsi kwizixhobo zeflegi yenkampani. iapile. I-Apple ayizange iphule ukuthengisa kweemveliso zomntu ngamnye ngaphakathi kwe-iPad kunye nemigca ye-iPhone, kodwa ngokwenkampani yentengiso yeselula uFiksu, i-iPad Mini yayiyeyesibini i-iPad esetyenziswa kakhulu ukususela ngo-Epreli. Okumangalisa ngakumbi kunokuthengisa yinto yokuba uCook ukwazile ukugcina imida ye-Apple iphezulu ngokumangalisayo ngelixa esongeza iindleko zemveliso entsha.
Imisebenzi yenze uninzi lwezinto ezinzima zokuphakamisa iimveliso ezifana ne-iPad kunye ne-iPhone [kodwa] U-Cook uye wakwazi ukwandisa ukufikelela kwezo mveliso, ukuphucula inzuzoutsho uBill Kreher, umhlalutyi we-equity e-Edward Jones.
iPad Mini kunye iPhone 5C
Ukonyuka kwe-Apple Acquisitions kunye noManyano
I-Apple yenza izinto ezithile ngelo xesha imisebenzi, kwaye zazincinci ngokubanzi. umpheki Nangona kunjalo, uthenge iinkampani ze-23 ukusukela oko wathatha isikhundla, ngokutsho kweCrunchbase. I-3 yeebhiliyoni zeedola i-Apple ihlawule i-Beats Electronics ibonwe "njengobungqina bokuba i-Apple ilahlekelwe yi-spark yayo yokudala." Ukuthengwa kwabonisa ukuba UCook akoyiki ukufuna uncedo ngaphandle kwekomkhulu lakhe laseCupertino. Ngobungqina obungakumbi, qwalasela intsebenziswano ye-Apple esandula kubhengezwa kunye ne-IBM eyayisakuba yintshatsheli ukuzisa isuti yeeapps zeshishini kwi-iOS.
Ungenzi mpazamo, abatyali-mali basamkhalela ukuba uCook akhuphe imveliso entsha ephazamisayo njenge-iPhone okanye i-iPad. Amahemuhemu ayaqhubeka ukuba i-Apple ekugqibeleni iya kuzisa i-a IWatch, okanye mhlawumbi inkonzo ye-TV yokuhlawula ukukhuphisana nentambo. Okwangoku, nangona kunjalo, ngokuthengiswa kwe-iPhone kukhwela phezulu kwaye iipokotho zabatyali-mali zizaliswe ngokuthengwa kwesabelo, iWall Street ibonakala yonwabile yindlela ye-Apple.
Unaye uSteve Jobs, owayengumqalisi, umbonisi, kwaye unoTim Cook, ongumphathi olungileyo wenkampani kunye nomgwebi ogqwesileyo,UKreher uthi.
QAPHELA: Eli nqaku luhlelo oluguqulelweyo lwenqaku lokuqala elipapashwe kwimagazini TIME phantsi komxholo "Iindlela ezi-4 uTim Cook atshintshe ngayo i-Apple njenge-CEO"; Zonke iinguqulelo ezichazwe apha ziziphumo zikaVictor Luckerson, umbhali wayo. Unokufunda inqaku elipheleleyo kunye neloqobo (ngesiNgesi) apha.
Ngaba uyavumelana nale mbono jikelele ukuba iapile Ngaba ingcono ngoku kunangaphambili? Ukuba utshintsho waziswa ngu Tim Cook Ngaba baye baba ngabalungileyo?
