Emva kokulahlekelwa ngamagcisa kunye nesigqibo "sokunyanzeliswa" sokunciphisa umrhumo wesicwangciso sentsapho, iSpotify ngoku ijongene nengxaki entsha.
Iinkampani zokurekhoda zifuna ukuba iSpotify ihlawule ubuncinci isixa esifanayo samalungelo engoma ahlawulwa nguApple. Kwaye kubonakala ngathi iApple ichitha imali eninzi ngayo.
I-Spotify Vs. Umculo we-Apple: imfazwe iyaqina
Idabi phakathi kweSpotify kunye neApple Music yaqala ngokusemthethweni kwisithuba esingaphezulu konyaka ophelileyo, ngoJuni 30, 2015, xa inkampani yeCupertino yazisa inkonzo yayo yokusasaza umculo. Ngeli xesha, iintshukumo ezahlukeneyo ze-Apple Music ziye zaqinisa idabi.
Ixabiso
Eyokuqala kubo yayiyeyona ndlela isisiseko: ixabiso. Nangona ukubhaliswa komntu kuMculo weApple kuneendleko ezifanayo njengeSpotify, €9,99 ngenyanga, isicwangciso sosapho lwama-apile sasingcono ngokuphindwe kabini. I-Apple Music inikezela ngeakhawunti yosapho exhasa ukuya kuthi ga kumalungu amathandathu anokuthi asebenzise inkonzo ngokuzimeleyo nge-14,99 yee-euro kuphela ngenyanga. Into efanayo, ixabisa kabini imali eninzi kwiSpotify. Ngaloo ndlela, inkonzo eluhlaza yayingenayo enye indlela lungisa isicwangciso sakho sosapho kungekudala emva koko.
Inketho abaculi abangayithandiyo
Olunye ukhuphiswano ekufuneka iSpotify ilwe yonke imihla lukhetho lwasimahla lokutshintshiselana nentengiso. Iinkampani zokurekhoda azikuthandi konke konke, kodwa amagcisa awayithandi kwaphela. Bavakalelwa kukuba imvakalelo inokudluliselwa yokuba umsebenzi wabo usimahla, awunto yanto ngokwezoqoqosho. Ke, abaculi abaninzi bayala ukubakho kwiSpotify logama nje inkonzo igcina le ndlela. Apple Music ayisimahla nangayiphi na indlela. Ngaba uyahlawula, okanye akukho nto, kwaye oku kuvusa uvelwano lwabaculi.
Umgaqo-nkqubo okhethekileyo
Ingxaki yesithathu: ezikhethekileyo. I-Apple Music ikhethe umgaqo-nkqubo wokuzikhethela. Ngexesha lonyaka wayo wokuqala wobomi, yenze ukukhutshwa okuninzi okukhethekileyo kumagcisa adumileyo atsala ababhalisile kwinkonzo yayo.
Ngayo yonke le nto, uMculo weApple ufezekise oko abaninzi bebekuthandabuza (ebesithandabuza), ukuma kweyona nkonzo yomculo idumileyo nesetyenziswayo emhlabeni. Ngokungabikho kwamanani ahlaziyiweyo, Inkonzo yeapile sele igqithile, kunyaka nje omnye, isiqingatha sababhalisi abahlawulayo bakaSpotify. Sithetha ngayo ngaphezu kwe-15 lezigidi zabaphulaphuli abahlawula ngokwenkolo imali yabo inyanga nenyanga, xa kuthelekiswa ne-30 yezigidi zeSpotify.
Uthethathethwano olunzima
Kodwa ngoku uSpotify ujongene nengxaki enokuba mbi kakhulu kuneyangaphambili. Inkonzo kufuneka ihlaziye iikhontrakthi kunye neenkampani zerekhodi kwaye zifuna, ubuncinci, imali efanayo ehlawulwa yiApple Music. Izivumelwano kunye ne-Universal Music Group, i-Warner Music Group kunye ne-Sony Music Group sele iphelelwe yisikhathi, kwaye oku kubeka imixholo emininzi emngciphekweni.
Ngokutsho uxele UmculoBusinessWorldwide, Imirhumo ephezulu ehlawulwa yi-Apple kwiikontraka zayo zamalungelo kunye neelebhile zerekhodi yenza kube nzima ukuhlaziya izivumelwano zeSpotify. nezi.
Ngelixa iSpotify izibophelele ekufikeleleni kwizivumelwano zexesha elide ezivumela ukuba ihlawule amaxabiso aphantsi, iinkampani zerekhodi zifuna ukuba inkonzo ihambelane neemali ezihlawulwa nguApple.
Kubonakala ngathi, I-Spotify ihlawula iilebhile zerekhodi iipesenti ze-55 zengeniso yayo, ngelixa i-Apple Music iphakamisa loo mali kwi-58 ekhulwini.. Ukongeza, iApple Music ikwabizwa ukuba ihlawule abapapashi ngaphezulu kweSpotify.
Inkampani eluhlaza izama umzamo wokugqibela ukwenza ishishini layo libe nenzuzo ngakumbi kwaye nangona "isaphulelo sentengiso", ngoku. iinkampani zerekhodi ngubani omnye.
I-Spotify iphikisa ekuzikhuseleni kwayo ukuba umrhumo ohlawulwe yi-Apple usebenza kuphela emva kwexesha leenyanga ezintathu zesilingo sasimahla. Kunye nale nto, khumbula ingxabano elusizi kodwa eyinyani yokuba akanawo amandla okuthenga awonwatyelwa yiApple Music, iAmazon okanye uGoogle, abona bantu bakhuphisana nabo, abanesiseko esikhulu sabasebenzisi kunye neminye imithombo yengeniso.
Kuya kubakho isivumelwano
Ngokutsho kwemithombo ye-MBW, uthethathethwano luhlala "lunethemba". "Isiphumo esinokwenzeka" kukuba uSpotify ufikelela kwisivumelwano selayisenisi esifana neso ebenaso kwiminyaka yakutshanje.. Kodwa esi sivumelwano asikafikelelwa.
Enye yeefomula eziqwalaselwe nguSpotify iya kuba kukukhawulela ukukhutshwa okukhethekileyo okwethutyana kuphela kubasebenzisi abahlawulayo, ukuze iilebhile zerekhodi zamkele ireyithi esezantsi. Ngakolunye uhlangothi, akunakwenzeka ukuba iileyibhile ezintathu eziphambili ziya kurhoxisa umculo wazo kwiSpotify, elona qonga lidumileyo, kwaye ngaloo ndlela bayeke ukufumana i-55% ebahlawulayo.
